Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Culture
    2. Technology

    Relationship Selfies: In Defence Of The Virtual PDA

    New research from Haverford College, Pennsylvania says that loved-up selfies are the most hated of all social media, but before you jump on the romance-bashing bandwagon here’s eight reasons why it’s good to indulge in a virtual PDA every now and then. Go on, give relfies a chance…

    By Marie Claire
    Published 11 February 2015 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    New research from Haverford College, Pennsylvania says that loved-up selfies are the most hated of all social media, but before you jump on the romance-bashing bandwagon here’s eight reasons why it’s good to indulge in a virtual PDA every now and then. Go on, give relfies a chance…

    It’s good to ‘like’ Even if your current relationship status is single, solo, seulement vous (you get the idea) it’s nice to know that others are riding high in the romance stakes. Hey, if nothing else it proves that good relationships do exist. Share the love Not normally a prolific poster of smulchy-selfies? You might be surprised at the reaction if you do put one up. Forget the ‘how smug?’ tsking and virtual rolling of eyes you’d expect, chances are your friends will be all over it. Try posting one and see how many likes you get. Feel the love people.

    Bad news backlash When social media is awash with trolls and twitter spats, it’s nice to see a cute couplie pop up in our feed once in a while. Sentimental us?

    The couple that selfie together stays together You can’t argue with science. According to a study in the Journal of Personality and Social Psychology couples who have more of a ‘we’ identity tend to have higher relationship satisfaction, intimacy and commitment. Time to order that selfie stick.

    If you don’t like em, delete em No one’s forcing you to click onto anyone’s selfie a deux. So if a picture of two people enjoying a bit of a smooch puts you off your bacon sarnie, damn well hide it from your feed. Simples.

    Happy relfies = Happy relationships People usually only post relfies when they’re in a good place. Studies have shown that emphasising good times benefits your relationship by increasing emotional intimacy, trust, and satisfaction. Bless.

    They’re contagious Don’t believe us? The bods at the university of California, San Diego and Yale have proved it. In one of the biggest ever surveys about Facebook, they found that positive emotions spread online are more likely to seep into your own life. A reason to Two-sie if ever we heard one. A sentimental selfie never hurt anyone. You’ve met someone you think is pretty cool, you’re having a nice time together thank you very much, and you want to show the world (well your 134 instagram followers at least) how hot your man is, particularly with a sepia filter. And why the hell shouldn’t you?

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
    Marie Claire
    Social Links Navigation

    The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.

    Latest in Technology
    The Volvo EX60 - a true masterclass in design and an impressive leap for electric vehicles
    Technology Volvo’s Best-Selling Car Just Got an EV Upgrade—Why the EX60 May Just Convince You to Switch to Electric
    In a scene of mutual fascination, an indigenous mother and daughter bond over an intriguing discovery on a phone screen, deepening their connection through shared curiosity.
    Technology How to navigate your child's first phone without the door-slamming drama
     
     
    A woman uses EE technology
    Technology Three Ways To Enhance Your Children’s Learning With Technology
    Huawei nova 13
    Technology HUAWEI nova 13 Series are an accessory in their own right and come with some impressive features for creators
     
     
    Latest in Features
    Charlotte Mensah Afro Hair
    Hair Charlotte Mensah Has Spent 40 Years Changing the Conversation Around Afro Hair—Now, Her Legacy Is Going on Display
    Aesthetics Safety
    Beauty "What Did She Expect?"—The Sexism and Classism Behind The UK’s Aesthetics Safety Crisis
     
     
    Wedding planning
    Relationships I Love My Fiancé, but I Resent the Emotional Labour of Planning Our Wedding
    Expensive beauty products, luxury beauty
    Beauty The Expensive Products That Are Actually Worth It, According to Beauty Editors Who’ve Tried Thousands
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.