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    1. Culture
    2. Celebrity News

    Here's how much the Love Island stars will now make per Instagram post

    Umm, sign us up for next year!!!

    Jenny Proudfoot's avatar
    By Jenny Proudfoot
    Published 1 August 2018 In News

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    (Image credit: ITV/REX/Shutterstock)
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    Umm, sign us up for next year!!!

    Love Island 2018 is over and we’re all feeling a bit lost - what are we going to do on 9pm every night?!

    It’s the contestants however who will find it the hardest to acclimatise to normal life, having grown so accustomed to drinking out of monogrammed water bottles, walking around in bikinis and wearing microphones at all times.

    It’s not all bad news for the Love Island class of 2018 though, as it looks like they could be about to earn some serious moulah.

    Yes, despite the fact that Love Island contestants earn peanuts for appearing on the ITV2 show (a shocking £2.80 an hour), it looks like even those who didn’t find love will come away with full pockets - yes, Eyal - that means you.

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    Eyal Booker

    REX
    (Image credit: ITV/REX/Shutterstock)

    How? Through Instagram, of course.

    Following a stint in the Love Island villa, contestants are reportedly earning thousands through sponsored posts, with royalties doubling if your following is high enough.

    Marie Claire Newsletter

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    Last year’s contestant Key Cetinay now reportedly earns £8,600 per Instagram post, advertising for Boohoo Man, McDonalds and First Choice Holidays to name a few - and he even went on to appear on Dancing with the Stars. This could of course have been down to his huge following, boasting 2 million followers, but even his former fellow islanders Chris Hughes and Amber Davies are earning between £6,880 and £8,170 per post.

    Will it be the same for this year’s contestants?

    Well, yes. It certainly looks like it.

    The final eight contestants have only just landed on UK soil so only time will tell for them, but this season’s Rosie Williams has reportedly earner more than her yearly salary in the past month alone through Instagram. And just as a reminder, she only lasted in the villa for 16 days.

    So for the Jacks, Danis and Lauras of the world, it looks like big bucks are on their way.

    Sign us up for next year!

    Jenny Proudfoot
    Jenny Proudfoot
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    Contributing Features Editor

    Jenny Proudfoot is an award-winning journalist, specialising in lifestyle, culture, entertainment, international development and politics. After working at Marie Claire UK for seven years - rising from intern to Features Editor - she is now a freelance contributor to the News and Features section.

    In 2021, Jenny was named as a winner on the PPA's '30 under 30' list, and was also listed as a rising star in journalism.

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