Promotional feature with with SK-II
Global fashion icon Chiara Ferragni AKA The Blonde Salad puts her skin to the test…
Selecting the right products to suit your skin isn’t the easiest of tasks, especially when you factor in all the hassles our complexions have to deal with on a daily basis.
Damaging UV rays and concentrated high levels of air pollution are the two major causes of dry, irritated skin, so it’s super important to take the right steps to defend ourselves against the elements. Cue SK-II Facial Treatment Essence –your new official skincare saviour.
Made up of over 90% Pitera, the product’s signature natural bio-ingredient, which contains vitamins, amino acids and minerals — this beauty elixir will help smooth and condition the skin’s surface, locking in moisture and ensuring that your complexion stays crystal clear, however harsh the environment.
In fact, SK-II is so confident that this miracle product will stand up to all kinds of adverse conditions that it teamed up with National Geographic and sent four loyal brand users and celebrities to some of the world’s most extreme terrains. Why? To put their skin to the ultimate test.
In a series of short vignettes, entitled SK-II: Face the Wild | Face the Camera Extreme Expeditions, stars including fashion icon and Instagrammer extraordinaire Chiara Ferragni (AKA The Blonde Salad) bravely take on exclusive location shoots from tough climates, uring SK-II Facial Treatment Essence to help keep their complexion in check.
Fighting dehydration, dry heat and dizziness, Chiara’s extreme expedition into the scorching Anzo Borrego Desert in western America put her skin under immense pressure.
‘It’s so crazy being here in the desert,’ she admits. ‘There’s so much dryness here, I really thought it could have damaged my skin.’
But despite Chiara being ‘scared to face the camera’ after trekking through one of earth’s most arid places, we think the results (see the video below) speak for themselves.
Already a leading skincare brand in 13 markets worldwide, we’re confident that SK-II will 100% revolutionise your beauty routine. Still not convinced? Maybe it’s worth knowing that Cate Blanchett — she of the ageless and luminescent skin — is a fan? Thought so.
Remember, you heard it here first…