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FIRST LOOK! Kellan Lutz for Calvin Klein Underwear

By Sarah Karmali on Wednesday 3 February 2010

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Kellan Lutz for Calvin Klein - Fashion News - Marie Claire

Twilight heartthrob Kellan Lutz has stripped off to front the latest Calvin Klein Underwear campaign.

And boy, are we glad he did...

The American actor, best known for playing Emmett Cullen in the Twilight Saga films, joins three other male models in the ads promoting Calvin Klein's latest male underwear collection, X.

And he's looking a whole world away from his vampish on-screen persona.

Kellan Lutz for Calvin Klein - Fashion News - Marie Claire

Also featuring in the campaign is actor Mechad Brooks (left), who starred in hit series True Blood, alongside Spanish tennis star Fernando Verdasco (centre), and Japanese footballer Hidetoshi Nakata (right).

Calvin Klein Underwear Campaign - Fashion News - Marie Claire

But not only do we have these hot shots to feast our eyes on, the new X campaign promises to be Calvin Klein's most digital to date.

That means we'll also be treated to behind-the-scenes videos and interviews with the four leading lads, as well as innovative 3D-effect versions of the adverts.

'We're thinking bold, graphic and provocative, as always,' says Bob Mazzoli, chief creative officer for Calvin Klein Underwear.

Kellan Lutz in 3D? Now that's something we'd quite like to experience...

The full digital campaign is set for release on 1 March, so watch this space!

What do you think of Kellan Lutz as the new face and body of Calvin Klein Underwear? Let us know your thoughts in the comments box below!

SEE MORE TWILIGHT PICS HERE!

SEE ALL THE TWILIGHT CAST AT THE NEW MOON PREMIERE

SEE THE COMPLETE CALVIN KLEIN SPRING/SUMMER 2010 COLLECTION

Wednesday 3 February 2010