Do you think about fashion 91 times a day?

British women think about fashion once every 11 to 12 minutes according to a new survey

Women think about clothes almost constantly through out the day whether it’s contemplating their own outfit, planning a shopping trip, or simply admiring what others are wearing, according to new research.

A survey for online retailer Very.co.uk found that women think about fashion, on average, 91 times a day. That is once every 11 minutes and 23 seconds.

The total amount of time women spend with their mind on clothes daily adds up to one hour and 19 minutes. In total, 30 days each year.

The survey also geographically placed those who are drawn to fashion the most, finding women in Birmingham have 117 fashion thoughts a day compared to women in Cardiff who still manage to think about fashion 64 times a day.

‘For many young women fashion is so much more than a casual hobby or mild interest – it’s a way of life, and the results of this survey confirm that,’ says Rebecca Elderfield, style director of Very.co.uk.

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