Top Instagram tips ahead of London Fashion Week

According to Instagram's Eva Chen

Ever wondered how you should be using Instagram Live or Instagram Stories during Fashion Week (whether that’s New York Fashion Week or London Fashion Week)? Instagram’s Eva Chen reveals all…

Don’t overthink it: the best live content is casual!

Go with the flow: answer questions from followers, show people what you’re seeing, and who you’re with.

Acknowledge your fans: when answering questions from your followers, be sure to give their account name a shoutout and repeat the question.

Give it time: go live for at least 15-20 minutes to hit peak viewership. People need a chance to see that you’ve gone live.

And when it comes to Instagram Stories.. mix it up, she says.

Use Boomerang to add dimension to any moment. The best stories mix photos, videos, Boomerang, and Hyperlapse.

Play with the new tools: layer stickers and add a location tag for your next story.

Use @mentions: it’s a great way to give your followers more detail on what you’re wearing and who you’re with.

Try the new hands-free option: we’ve seen influencers and models use this to show makeup techniques.

Who To Follow this fashion month


1. Mayowa Nicholas

@31philliplim 💖

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2. Yoon Young Bae


3. Brittany Noon

Such a beautiful collection as usual. Thank you for having me again 💖 @toryburch @bitton @tabithasimmons

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4. Sabina Karlsson


5. Thylane Blondeau

Happy valentines dayyyy🌹❤️

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6. Mackinley Hill

Accurate

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7. Mckenna Hellam


8. Duckie

Small jewelry & cute bedtime ideas just in time for Valentine's Day up on @intothegloss 🌹❤️

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9. Ellen Rosa

Show Oscar de la Renta ✨✨thanks a lot @oscardelarenta @johndavidpfeiffer #oscardelarenta #NYFW 💙💙

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10. Jasmine Daniels

What are you waiting for? Get Instagramming!

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