Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Latest Issue
    • Marie Claire Masters
    • Autumn Winter 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    1. Style

    Daisy Lowe teams up with Helena Christensen for Odd Molly

    Check out the gorgeous results when a supermodel-turned-snapper shoots one of our favourite London girls

    By Eleanor Young
    Published 26 April 2010 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Daisy Lowe - Fashion News - Marie Claire
    Daisy Lowe - Fashion News - Marie Claire
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Check out the gorgeous results when a supermodel-turned-snapper shoots one of our favourite London girls

    Helena Christensen is clearly a big fan of kooky Swedish clothes brand Odd Molly - she's modelled for them and now she's teamed up with their new face Daisy Lowe to shoot their latest ad campaign.

    The Danish supermodel, who's acquiring quite a portfolio in her new career as a super-snapper (she also shot her friend Milla Jovovich for Tommy Hilfiger recently), personally chose Daisy to star in the campaign.

    Shot at New York's Chelsea Hotel, the pictures showcase the whimsical prints and artfully bohemian clothes that have made the label a hit with celebrities including xx.

    Helena explained what makes a great shoot: "Working on both sides of the camera has been an educational experience for me. I'm a quick photographer - it's about not losing the vibe. As the subject, I feel I can keep it going in an interesting, intimate way for a little while, and then it becomes somehow forced."

    As you can see, Helena's quick snapping gets results - we think Daisy pulls off her shearling coat a treat. As the label's creative director, Per Holknekt, explained: "Daisy is friendly, fun-spirited and a thinker, just like the typical cool Molly customer."

    She might be cool, but apparently poor old Daisy will still have to get in line for her favourite pieces from the shoot: "She loved some of the clothes and wanted to keep them, but she'll have to wait patiently until autumn like everybody else!" said Holknekt. Oh well, she's probably got enough to wear till then...

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
    Eleanor Young
    Social Links Navigation
    Latest in Style
    Olivia Munn trench coat black trousers
    Fashion Olivia Munn’s Swing Trench Is the Rainy-Weather Layer That Adds Ladylike Polish to Every Outfit
    A scattering of gift guide products on a beige background
    Shopping A Gift Guide for the Eras
     
     
    image of Michelle Pfeiffer in Scarface with gift guide products around it
    Shopping Gifts for the Woman... in Her ‘Less Is More’ Era
    image of Reese Witherspoon in Legally Blonde with gift guide products around it
    Shopping Gifts for the Woman in Her... ‘Bring Me Joy’ Era
     
     
    Latest in News
    New Beauty Launches: Amouage, Haus Labs, XERF
    Beauty The Beauty Digest: Is XERF Worth the Hype? Plus, Amouage’s New Body Collection & The Beauty Beat Returns
    Jeans And Jackets
    Shopping Celine Dion, Daisy Edgar-Jones and Sarah Pidgeon Swear by This Trophy Jacket-and-Jeans Formula for Instant Fashion Confidence
     
     
    Vogue World Robots
    Fashion AI Is Shaping the Future of Fashion—Can Creative Thought Survive?
    New Beauty Launches Romilly Wilde / Cécred / Bobbi Brown
    Beauty The Beauty Digest: Cécred Comes to the UK, Romilly Wilde Returns & £22 Skincare Gets Serious
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.