Nude And Improved

Think health-boosting, hyper-natural and gender-fluid. This is THE wellness hair colour trend to try in 2020.

As we roll into a new decade, it's time to embrace hair tints rather than heavy blocks of colour so that strands look healthier and your skin glows. 

Enter 'wellness' hair colour. 

We’re all guilty of using the Instagram ‘save’ feature to bookmark our hair inspiration. But on the flip side, those same heavily blogged about hair trends (unicorn and pastel hair we’re looking at you) have also created a clone culture that kills individuality.

So what better way to start anew than with a unisex hair colour trend that elevates your natural shade, makes skin look more luminous and celebrates self-expression?

‘Right now, it's all about sheer, lightweight veils of colour,’ says Michael Douglas, Clairol’s UK ambassador. ‘By minimising full coverage colour, hair tints reveal a more authentic, effortless feel on both men and women. They enhance each individual’s complexion and make strands look healthier and feel stronger in the process.’

Because at the end of the day, we don’t want to knock decades off, we want to look like a more rested version of ourselves with hair colour that looks like our own, just that smidgeon more shiny and tonal.

Even the red carpet has embraced the wellness hair trend, with Gwyneth Paltrow, Jennifer Lawrence, and Gisele Bundchen all poster-women for the ‘hyper real’ hair look.

For the right hair tint for you, look no further than Clairol Natural Instincts Conditioning Colour, with 80% naturally-derived ingredients.

With no fewer than 15 shades, it will enhance – not hide – your hair.



Words, Art Direction and Styling Lisa Oxenham

Photographer and Director Jason Hetherington

Photographer's Agent Serlin Associates

Editor and Colourist Ponderosa Post

Hair by Clairol’s UK ambassador Michael Douglas using Clairol Natural Instincts Conditioning Colour.

Makeup by Kim Brown at Premier Hair and Makeup using Dior Backstage Collection and Dior Capture Totale C.E.L.L. Energy

Nails by Glenis Baptiste for using CHANEL Le Vernis Ballerina and CHANEL Le Lift La Crème Main.

Alderney Street at Premier Model Management

Thom Wells at Nevs Models

Production Assistant Sarah Barnes


The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.

With contributions from