As we roll into a new decade, it's time to embrace hair tints rather than heavy blocks of colour so that strands look healthier and your skin glows.
Enter 'wellness' hair colour.
We’re all guilty of using the Instagram ‘save’ feature to bookmark our hair inspiration. But on the flip side, those same heavily blogged about hair trends (unicorn and pastel hair we’re looking at you) have also created a clone culture that kills individuality.
So what better way to start anew than with a unisex hair colour trend that elevates your natural shade, makes skin look more luminous and celebrates self-expression?
‘Right now, it's all about sheer, lightweight veils of colour,’ says Michael Douglas, Clairol’s UK ambassador. ‘By minimising full coverage colour, hair tints reveal a more authentic, effortless feel on both men and women. They enhance each individual’s complexion and make strands look healthier and feel stronger in the process.’
Because at the end of the day, we don’t want to knock decades off, we want to look like a more rested version of ourselves with hair colour that looks like our own, just that smidgeon more shiny and tonal.
Even the red carpet has embraced the wellness hair trend, with Gwyneth Paltrow, Jennifer Lawrence, and Gisele Bundchen all poster-women for the ‘hyper real’ hair look.
For the right hair tint for you, look no further than Clairol Natural Instincts Conditioning Colour, with 80% naturally-derived ingredients.
With no fewer than 15 shades, it will enhance – not hide – your hair.
Credits
Words, Art Direction and Styling Lisa Oxenham
Photographer and Director Jason Hetherington
Photographer's Agent Serlin Associates
Editor and Colourist Ponderosa Post
Hair by Clairol’s UK ambassador Michael Douglas using Clairol Natural Instincts Conditioning Colour.
Makeup by Kim Brown at Premier Hair and Makeup using Dior Backstage Collection and Dior Capture Totale C.E.L.L. Energy
Nails by Glenis Baptiste for @nailsbybaptiste.co.uk using CHANEL Le Vernis Ballerina and CHANEL Le Lift La Crème Main.
Alderney Street at Premier Model Management
Thom Wells at Nevs Models
Production Assistant Sarah Barnes
