Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Health and Fitness
    2. Female health

    A new campaign for less guilt and more support in childbirth has launched and we're so on-board

    Yes to this.

    By Marie Claire
    Published 30 April 2018 In Opinion

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Caesarean section and childbirth
    Caesarean section
    (Image credit: https://www.instagram.com/kerfoxphotos/)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Yes to this.

    Positive birth is a new movement that is empowering women across the UK to take more control over their pregnancies and births. And it couldn't come soon enough.

    Childbirth is one of life’s greatest unknowns, but a new woman-centred approach to policy and conversations around it is proving reassuring for expectant mothers. Few subjects are more emotive than birth, and fewer still more divisive. Pregnant women once fell into distinct camps: Team Home-Birthers and Team Labour Ward, and rarely did the two meet. But across the battle lines, mothers and maternity practitioners are joining forces to create a more honest dialogue around birth – however it may happen – to provide better support.

    Siobhan Miller is a hypnobirthing practitioner and mother-of-three from Devon. She says, ‘A positive birth is a birth experience that leaves a woman feeling empowered rather than traumatised – where the mother’s wishes are respected, she is listened to and feels calm, confident and informed. Water birth, C-section, whatever – it’s no particular type of birth; the mechanics of how a baby is born matter little.’

    Positive birth: 'Mothers need to feel listened to'

    Giving women the tools to make the right decisions for her and her baby is at the heart of a new approach that’s transforming services across the country. With the number of applications for midwifery courses falling and fears over a scarcity of senior staff to support trainees and new graduates on the ground, self-knowledge is arguably more important than ever. ‘The National Maternity Review’ by Baroness Julia Cumberlege, a report published in 2016, looked at ways to ensure better outcomes and experiences for women, pre- and postnatally. We’re now in the second year of policy implementation of a five-year plan to save the lives of women and babies, and revolutionise the way women give birth. The most important thing, says Jacque Gerrard, director of the Royal College of Midwives, is the emphasis on the continuity of care service model (COC), where mums-to-be see the same midwife throughout their pregnancy. By 2025, every trust in England will offer this model, with 20 per cent of British women having access to it by the end of 2019.

    You may like
    • Louise Thompson is campaigning for a Maternity Commissioner following the traumatic birth of her son. “It Is One Of The Grossest Failings In Humanity That Women Are Treated Like This”
    • Bryony Deery I'm Building One of the World's Biggest Pilates Apps and Just Had My First Child—Here's How to Feel Your Strongest Pre- and Postpartum
    • Rear View Cropped Shot Of Unrecognizable Woman Taking Pregnancy Test At Home “When I Saw A Positive Pregnancy Test, I Wanted To Call An Abortion Clinic Immediately”

    Maternal mental health is another focus point. This year, perinatal clinical psychologist Emma Svanberg launched a campaign, Make Birth Better, to tackle postnatal depression and postnatal post-traumatic stress by providing a platform for women to share their birth experiences. After analysing the data, Svanberg felt that small changes could have made an enormous difference. ‘Better support and more compassion are the key,’ she says.

    How to avoid a traumatic birth

    Rebecca Schiller is the author of game-changing new birth and pregnancy guide, Your No Guilt Pregnancy Plan (14.99, Penguin Life). She is also CEO of Birthrights, the charity for human rights in childbirth, an experienced doula and mother of two. Here, Rebecca talks us through her tips for a more positive birth.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    Approximately 30% of women describe their experience of childbirth as traumatic, but it doesn’t have to be this way. Research conducted by midwives suggests that how you are treated, who is with you and how involved you are in decisions during labour could be the most important factors in preventing birth trauma. So whether you a planning an elective caesarean, a homebirth or are keen to go with the flow, here are seven things you can do to help avoid or recover from a traumatic birth.

    positive birth

    1. Work out what your calm and stress triggers are so you can make a feasible, personalised birth plan

    2. Choose your birth partner(s) carefully and have an honest conversation - in advance - about the kind of birth support you want and need. A doula can really help. See doula.org.uk for details.

    What to read next
    • Anne Hathaway has just announced her third pregnancy at 43 Anne Hathaway's Pregnancy Hides a Much Bigger Truth About Having Babies in Your 40s
    • Medical trauma Women With Endometriosis Are Being Failed—and Medical Trauma Is Rising With It
    • A woman meditating, practicing yoga and using sage in her home I Taught Women To Listen To Their Bodies. Now I Can't Stop Listening To Mine

    3. Practice in-labour decision making with your birth partner(s). Use the BRAIN decision-making tool from Your No Guilt Pregnancy Plan to get good information quickly and make the right decision for you

    4. Book in with a small team of midwives you can build a relationship with. If you have a complicated pregnancy, mental health issues or are planning a homebirth you might find it easier to access a midwife you can get to know and trust. Talk through any less common requests or fears with them in advance.

    5. Get to know your rights in childbirth - from requesting a caesarean to planning a homebirth - by visiting birthrights.org.uk and reading Chapter 5 of Your No Guilt Pregnancy Plan

    6. Ask your partner to stay close to you in any emergency situation. Train them to keep talking calmly to you about what’s happening. If you are separated from your baby your partner, midwife or doula can bring you photos, information or simply narrate what’s happening.

    7. If you do have a difficult birth, visit makebirthbetter.org/gethelp to find support and therapy local to you. And if you are feeling worried about giving birth after previous trauma the exercises in chapter 12 of Your No Guilt Pregnancy Plan have been specially designed for you.

    Marie Claire
    Social Links Navigation

    The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.

    Read more
    Louise Thompson is campaigning for a Maternity Commissioner following the traumatic birth of her son.
    Life “It Is One Of The Grossest Failings In Humanity That Women Are Treated Like This”
    Bryony Deery
    Female health I'm Building One of the World's Biggest Pilates Apps and Just Had My First Child—Here's How to Feel Your Strongest Pre- and Postpartum
     
     
    Rear View Cropped Shot Of Unrecognizable Woman Taking Pregnancy Test At Home
    Life “When I Saw A Positive Pregnancy Test, I Wanted To Call An Abortion Clinic Immediately”
    Anne Hathaway has just announced her third pregnancy at 43
    Life Anne Hathaway's Pregnancy Hides a Much Bigger Truth About Having Babies in Your 40s
     
     
    Latest in Female health
    A woman lying on the floor scrolling on her phone
    Female health If You're Frazzled, Overworked and At Your Limit, These 5 Science-Backed Tips Can Help Avoid Burnout
    Fertility assessment: Marie Claire writer Mischa Smith, who underwent a fertility assessment at 35 while unsure whether she wanted children.
    Female health I Still Don't Know If I Want Children. I Desperately Hoped a Fertility Assessment Might Help Me Decide
     
     
    Bryony Deery
    Female health I'm Building One of the World's Biggest Pilates Apps and Just Had My First Child—Here's How to Feel Your Strongest Pre- and Postpartum
    Health freelancer Ellie-Mae Hammond at Yin Space, a Chinese Medicine practice, where she visited to learn more about her cycle
    Female health I Track My Cycle Religiously—But a Chinese Medicine Practitioner Taught Me More Than Years of Data
     
     
    Latest in Opinion
    Wicker husband: Alexander Skarsgård and Olivia Coleman in the new film Wicker
    Relationships Move Over Regular Men and AI Boyfriends, The “Wicker Husband” Has Arrived
    Andy Burnham and Marie-France van Heel entering 10 Downing Street
    Fashion “Are We Just Jealous?” Victoria Moss Unpacks the Sexist, Ageist Commentary Around Marie-France van Heel’s Victoria Beckham Dress
     
     
    Open Bag Trend: ChanelFall Winter 2026, Ready to Wear
    Fashion Trends I'm Baffled by the "Open Bag" Trend, But It Perfectly Captures the World the Ultra-Rich Live In
    Football and Domestic Abuse: Women’s Aid: “He’s Coming Home”
    Life After England's World Cup Defeat, I Couldn't Stop Thinking About This Domestic Abuse Statistic
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.