The traditional ladies' toilet sign has been given a kick-ass makeover.
We’re all familiar with the women’s toilet sign – the outline of a woman wearing a rather tent-like dress; it’s ingrained in our culture. But, perhaps not for much longer.
As part of a campaign to empower women working in the tech industry, as well as inspiring others to challenge gender stereotypes, software developer Axosoft has introduced a new symbol for the ladies’ lavatory: a woman wearing a cape.
The clever It Was Never A Dress campaign image went viral when it was launched at the Girls in Tech Catalyst Conference late last month, and the people behind the innovative design say the aim is to ‘shift perceptions and assumptions about women and the audacious, sensitive, and powerful gestures they make every single day.’
On the website it says: ‘In science, technology, arts, mathematics, politics, houses of worship, on the streets, and in our homes, insightful women are often uninvited, overlooked, or just plain dismissed.
‘Through storytelling, community building, innovation and creative disruptions, It Was Never a Dress will foster necessary conversations, vital voices, and images from around the world that honour ALL women. When we see women differently … we see the world differently!’
This is only the beginning of the campaign and in the coming weeks It Was Never A Dress will be sharing stories, images and ideas of women that challenge stereotypes and highlight the difference between perception and reality.
Bring it on.