Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Life

    How was an app used to 'undress' women even created in the first place?

    It's 2019.

    Jenny Proudfoot's avatar
    By Jenny Proudfoot
    Published 1 July 2019 In Opinion

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Getty Images
    (Image credit: Getty Images)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    It's 2019.

    Technology is progressing at such a terrifying rate that updates on the subject rarely surprise me.

    I was stumped this weekend however when during a Saturday morning news scour, I came across a story about how an app used to 'undress' women had been taken offline by its creators.

    Sorry, what?

    How was such an app even allowed to be made in the first place?

    You may like
    • AI Edited My Face Without Asking: Side by side comparison of my face before and after inputting into AI I Asked AI to Add a Dog to My Photo. What It Did to My Face Left Me Unsettled
    • Analog Times - Wine and cards game night on luxurious burgundy fabric - TVS The Gambling Industry's Newest Bet? Women
    • Meta Glasses The Internet Is Furious Over Meta’s AI Glasses but Sales Are Booming—We Looked at Why People, Women in Particular, Are Worried

    With the tagline, 'the superpower you always wanted', the app allowed users (for a fee of course) to 'undress' photographs of clothed women, using a machine learned algorithm.

    According to tech news site Motherboard, the program is used to take a photo of a clothed woman and transform it into a nude image, superimposing body parts onto it.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    And in case you were wondering, the algorithm reportedly only work on images of women.

    I repeat. Sorry, what?

    The creators have recently taken the app offline, but reading the statement they released didn't make me feel much better.

    What to read next
    • This Girl Can New Research Confirms Women's Biggest Barrier to Exercise Isn't Motivation—It's Safety
    • Million Women Rise March In London Why Do We Keep Rolling Out the Red Carpet for Men Found Responsible for Sexual Violence?
    • Olivia Rodrigo performing on stage in a babydoll dress that sparked online debate, later prompting the singer to speak out about the sexualisation of girlhood and double standards facing young women. “We Really Normalise Pedophilia in Our Culture”: What Olivia Rodrigo's Babydoll Dress Backlash Reveals About Girlhood

    ‘Here is the brief history, and the end of DeepNude,’ the app announced in a statement. ‘We created this project for user’s entertainment a few months ago. We thought we were selling a few sales every month in a controlled manner. Honestly, the app is not that great, it only works with particular photos. We never thought it would become viral and we would not be able to control the traffic. We greatly underestimated the request.’

    Hmmmmmm. Not sure the inability to keep up with requests is the issue here, but go on.

    The statement continues: ‘Despite the safety measures adopted (watermarks) if 500,000 people use it, the probability that people will misuse it is too high. We don’t want to make money this way. Surely some copies of DeepNude will be shared on the web, but we don’t want to be the ones who sell it. Downloading the software from other sources or starting it by any other means would be against the terms of our website. From now on, DeepNude will not release other versions and does not grant anyone its use. Not even the licenses to activate the Premium version.’

    The statement concludes: ‘People who have not yet upgraded will receive a refund,’ before ending on the line: ‘The world is not yet ready for DeepNude’.

    No. The world is not ready for DeepNude, nor should it even be ready for DeepNude.

    It is programs like this that make revenge porn and similar dangerous phenomenons a very real threat.

    And while the app has now been taken down, we can't stop there. We need to be asking why (and how) the app was allowed to be created, and change the laws around it.

    If we don't start taking a stand against things like this now, the future promises to be very bleak.

    Jenny Proudfoot
    Jenny Proudfoot
    Social Links Navigation
    Contributing Features Editor

    Jenny Proudfoot is an award-winning journalist, specialising in lifestyle, culture, entertainment, international development and politics. After working at Marie Claire UK for seven years - rising from intern to Features Editor - she is now a freelance contributor to the News and Features section.

    In 2021, Jenny was named as a winner on the PPA's '30 under 30' list, and was also listed as a rising star in journalism.

    Read more
    AI Edited My Face Without Asking: Side by side comparison of my face before and after inputting into AI
    Life I Asked AI to Add a Dog to My Photo. What It Did to My Face Left Me Unsettled
    Analog Times - Wine and cards game night on luxurious burgundy fabric - TVS
    Money and Work The Gambling Industry's Newest Bet? Women
     
     
    Meta Glasses
    Fashion The Internet Is Furious Over Meta’s AI Glasses but Sales Are Booming—We Looked at Why People, Women in Particular, Are Worried
    This Girl Can
    Fitness New Research Confirms Women's Biggest Barrier to Exercise Isn't Motivation—It's Safety
     
     
    Latest in Life
    Mischa Anouk Smith on an astrology travel trip to Türkiye, where she got engaged less than 24 hours after a birth chart reading.
    Travel I Let Astrology Plan My Holiday—Less Than 24 Hours Later, I Was Engaged
    Wicker husband: Alexander Skarsgård and Olivia Coleman in the new film Wicker
    Relationships Move Over Regular Men and AI Boyfriends, The “Wicker Husband” Has Arrived
     
     
    Relic - Dramatic profile portrait with sculptural lighting and shadows - TVS
    Life I Went to A&E After Trying to Take My Own Life—Here’s Why Andy Burnham's New Mental Health Centres Are a Good Start But Not a Complete Solution
    Cape of Senses Hotel in Lake Garda
    Travel If Slow Luxury Had an Address, It Would Be Cape of Senses—Inside One of Lake Garda's Most Beautiful Hotels
     
     
    Latest in Opinion
    Wicker husband: Alexander Skarsgård and Olivia Coleman in the new film Wicker
    Relationships Move Over Regular Men and AI Boyfriends, The “Wicker Husband” Has Arrived
    Andy Burnham and Marie-France van Heel entering 10 Downing Street
    Fashion “Are We Just Jealous?” Victoria Moss Unpacks the Sexist, Ageist Commentary Around Marie-France van Heel’s Victoria Beckham Dress
     
     
    Open Bag Trend: ChanelFall Winter 2026, Ready to Wear
    Fashion Trends I'm Baffled by the "Open Bag" Trend, But It Perfectly Captures the World the Ultra-Rich Live In
    Football and Domestic Abuse: Women’s Aid: “He’s Coming Home”
    Life After England's World Cup Defeat, I Couldn't Stop Thinking About This Domestic Abuse Statistic
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.