This Video May Change The Way You Think About FGM Forever

As Marie Claire joins Plan UK in the biggest global campaign for girls’ rights, the charity has released a hard-hitting campaign video. The aim? To end female genital mutilation in a generation. Are you with us?

Plan UK's Because I am a Girl campaign and its #FGMrose video is the latest in an ongoing pledge to eradicate the practice of FGM and child marriage around the world. So far, the campaign has reached 58 million girls worldwide, with the message that it is every girl’s right to live safe from violence. But with 125 million girls and women currently bearing the scars of Female Genital Mutilation, we need to keep talking about it, tweeting about it and sharing it. Though illegal in the UK and many other countries, a number of complex cultural and social beliefs mean that FGM is still practised, despite the devastating consequences suffered by millions of women who are cut every day. As Plan UK CEO, Tanya Barron says: 'FGM is a human rights violation. We believe it is a global problem that requires a coordinated global solution. Because the beliefs and traditions that are used to justify FGM cross borders, we won’t end FGM in the UK without ending it abroad.” So wherever you are today, support the campaign by sharing the #FGMrose video on Twitter and Facebook and let’s help #EndFGM in a generation Find out more about the Because I am a Girl campaign