ePad femme has come under criticism for being sexist
A company has launched a tablet aimed specifically at women – the ePad Femme.
Middle Eastern-based Eurostar Group, the company behind the product, call it ‘the world’s first tablet made exclusively for women’.
The eight inch tablet comes preloaded with apps revolving around dieting, cooking and yoga and has a pink background. It is also Wi-Fi accessible and has 16GB internal storage.
However, the tablet, first touted as a Valentine’s Day gift idea, has come under fire on social media and in the press for being sexist.
Speaking to newspaper the Jerusalem Post, Mani Nair, Associate Vice President for Marketing at Eurostar Group, brushed off the allegations. He said: ‘The Tablet comes preloaded with applications so you can just turn it on and log in to cooking recipes or yoga.
‘It makes a perfect gadget for a woman who might find difficulties in terms of downloading these applications and it is a quick reference’, also adding the company is looking at pre-loaded apps for many of their products.
It seems many women may be more tech savvy than he thinks, as only 7,000 tablets are thought to have been shifted.
What do you think about this tablet aimed at women. Is it sexist or would you buy it? Let us know in the comments below.