Is the era of Andrew Tate undoing decades of feminism?

A new study shows Gen Z boys and men think of feminism more negatively than any other generation

Andrew Tate
(Image credit: Getty Images)

Generations of men, spanning Boomers to Millennials, largely see feminism as positive, but a new study by King’s College London reveals that the youngest generation of boys and men are more likely to see feminism as a negative. One in six British men aged 16-29 goes as far as to say feminism has done more harm than good. The study also revealed that one fifth of those surveyed (over 3,600 people) who were aware of Andrew Tate looked upon him favourably,

The study not only revealed an emerging generation — and gender — divide, but alarming statistics:

  • One in four UK males between 19-29 think it’s harder to be a man than a woman
  • 30% of Gen Z surveyed think it’ll be harder to be a man than a woman in 20 years’ time
  • And of that group, 19% think it’ll be much harder to be a man

Young boy watching adult content online

Andrew Tate effect on Gen Z

(Image credit: Getty Images)

The statistics from Ipsos polling for King’s College London’s Policy Institute and the Global Institute for Women’s Leadership show stark differences in opinion between the youngest generations. Professor Bobby Duffy, Director of the Policy Institute at King’s College London, notes that this is “a new and unusual generational pattern” that, left unchecked, could lead to a “fractious division”. 

Social media has become a massive part of how we see ourselves and what we identify with and, as Prof Rosie Campbell, director of the Global Institute for Women’s Leadership at King’s, explained, “The fact that this group is the first to derive most of their information from social media is likely to be at least part of the explanation.” Despite Tate facing charges of rape, human trafficking and organised crime and boasting he is “absolutely a misogynist”. 

Uncertainty over gender roles has often been given as a reason for Tate’s staggering social reach and Gideon Skinner, Head of Political Research at Ipsos UK, notes that while both sexes showed a level of pessimism, younger boys and men “are more worried that life will be harder for them, and are more uncertain over male gender roles.”

Tate has exploited the vulnerability of younger generations to push his “manosphere” agenda, promoting violence against women and actively radicalising men and boys to spread hate and cause violence offline. Duffy fears that unless work is done to understand the challenges facing the youngest generation, “we risk that void being filled by celebrities and influencers, and this nascent divide being exacerbated.” With an 8.7 million-strong following on X, Tate's influence shows no sign of waning. The effect that it has on future generations remains to be seen.

Mischa Anouk Smith
News and Features Editor

Mischa Anouk Smith is the News and Features Editor of Marie Claire UK.

From personal essays to purpose-driven stories, reported studies, and interviews with celebrities like Rosie Huntington-Whiteley and designers including Dries Van Noten, Mischa has been featured in publications such as Refinery29, Stylist and Dazed. Her work explores what it means to be a woman today and sits at the intersection of culture and style, though, in the spirit of eclecticism, she has also written about NFTs, mental health and the rise of AI bands.