Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Life

    The Better Your Bullshit Radar The Smarter You Are, According To Science

    Reckon your bullshit-dector is top notch?

    By Marie Claire
    Published 4 December 2015 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Deepak Chopra quote L
    Deepak Chopra quote L
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Reckon your bullshit-dector is top notch?

    How well you’re able to detect disingenuous claims, pseudo-profound aphorisms and vague, fake statements (in other words, complete bullshit) has recently been revealed to be as a marker of intelligence, according to scientists.

    The authors of a new study entitled, ‘On the reception and detection of pseudo-profound bullshit’, examined the responses of 300 people in a series of tests designed to see how well they can distinguish between complete bullshit and phrases that actually mean something, in order to measure intellect and reflectiveness. (And they used the word bullshit exactly 200 times in the paper).

    In the first test, participants were asked to rate the depth, or ‘profundity’ of a series of randomly-generated bullshit phrases from a website (which is still active FYI) designed by the Canadian scientists. Example phrases include: ‘Inseparability requires exploration. Hope is the nature of synchronicity, and of us’ (WTF) and ‘healing is the growth of hope, and of us. We vibrate, we exist, we are reborn.’ (We’ve deffs seen that on our ex’s fridge magnet.)

    The phrases were rated on a scale of one to five, with the mean profoundness rating coming out at 2.6 - meaning that most people found the statements to be ‘somewhat profound’ or ‘fairly profound’.

    However, 27% provided a scoring of 3.0 or above saying that they would rate the sentences as either ‘profound’ or ‘very profound’. Say what!?

    In the second test, study participants were shown a series of tweets from the account of controversial New Age spiritualist Deepak Chopra, who has 2.5 million Twitter followers and has published 20 New York Times bestsellers, but who is also famed for adapting the language of physicists and psychologists to suit his spiritual philopsophies.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    Source: Twitter/DeepakChopra

    In the final test, participants read relatively normal statements like, ‘most people enjoy some sort of music’ and well-known, actual profound quotes like ‘a wet person does not fear the rain’, in order to make sure that participants weren’t just labelling everything as profound for the hell of it.

    Each person’s results were then compared with their numeracy skills, verbal intelligence, religious beliefs, and ability to distinguish between a metaphorical and a literal statement revealing that those who swallowed more of the BS were also more likely to swallow outlandish conspiracy theories, believe in aliens (is that totally a bad thing?) and confuse metaphors and fact. These people were also found to be less analytical, reflective and intelligent than other participants.

    The research as carried out by Gordon Pennycook, a Ph.D. candidate from the University of Waterloo in Ontario, Canada and his team who observed that: ‘Our bullshit re-ceptivity scale was associated with a relatively wide range of important psychological factors… Indeed, with the rise of communication technology, people are likely encountering more bullshit in their everyday lives than ever before.’

    In other words if we want to be bullshit free, we better cancel our subscription to those daily motivational emails, unfollow a few ‘deep' thinkers on Twitter and delete those wishy-washy Instagram posts…

    Marie Claire
    Social Links Navigation

    The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.

    Latest in Life
    Mischa Anouk Smith on an astrology travel trip to Türkiye, where she got engaged less than 24 hours after a birth chart reading.
    Travel I Let Astrology Plan My Holiday—Less Than 24 Hours Later, I Was Engaged
    Wicker husband: Alexander Skarsgård and Olivia Coleman in the new film Wicker
    Relationships Move Over Regular Men and AI Boyfriends, The “Wicker Husband” Has Arrived
     
     
    Relic - Dramatic profile portrait with sculptural lighting and shadows - TVS
    Life I Went to A&E After Trying to Take My Own Life—Here’s Why Andy Burnham's New Mental Health Centres Are a Good Start But Not a Complete Solution
    Cape of Senses Hotel in Lake Garda
    Travel If Slow Luxury Had an Address, It Would Be Cape of Senses—Inside One of Lake Garda's Most Beautiful Hotels
     
     
    Latest in Features
    The Beauty Digest
    Beauty The Beauty Digest: Head Spas, Coco Mademoiselle Reimagined, and What the TPO Ban Really Means
    The long hair trend and the post-bob era
    Hair I’ve Spent Two Years Growing My Bob—Turns Out, There's a Reason Long Hair Is Trending
     
     
    @nlmarilyn in transitional autumn outfits
    Fashion Goodbye Summer Dresses, I'm in Autumn Outfit Planning Mode—These 5 Are Fresh
    Arsenal footballer and Lioness Chloe Kelly
    Health and Fitness Women in Sport 2026: Featuring Chloe Kelly, Elite Beauty Products, Grand Prix 2.0 and So Much More
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.