First Social Media Soap Opera Launches

Twitter-based soap Seven Sisters focuses on the lives of five twenty-somethings living in North London

The first ever 'social opera' - a soap played out on social media- was launched last night.

Produced by Awesix Media, Seven Sisters focuses on the lives on five twenty-somethings living in North London.

Instead of tuning in on TV, viewers will be able to keep up with the storylines through real time via Twitter and Facebook.

The app, which is currently available as a free download for iPhone on the App Store here, also streams the story on all social networks, making it easier to watch.

Aimed at busy people in their twenties and thirties, the soap looks at the lives of five friends - Bobby, Annie, Lucinda, Mario and Seb, and promises plenty of scandal and intrigue to keep viewers hooked. Five writers play the characters, with actors taking photos of themselves and uploading them to social media as the story plays out.

Viewers of the innovative soap can also dip in and out throughout the day, looking at feeds to see what drama they have missed. Danielle Vanier, Artistic Director at Awesix Media, said: 'People today want entertainment that is relevant to them. They don't want to look in from the outside, they want to feel like the show is happening around them. This is what Seven Sisters does. It uses social media, something each audience member themselves uses on daily basis, to deliver content that it is engaging, focussed on their own world and in real time.' Lucy Patterson, writer, who plays Annie in the soap, added: 'I am really excited to be involved in this new project as I loved the concept as soon as I heard about it; a soap opera playing out on-line. It seemed so simple, yet potentially so effective. I could hardly believe that in this day and age when we're all addicted to updating our social media accounts - and snooping at others - that it hadn't been done before!' LATEST WORLD NEWS