The Grand Palais in Paris was transformed into a fantastical wonderland as the setting for Sonia Rykiels H&M collection debut
We knew it was going to be something of a spectacle, but WOW. Sonia Rykiel showcased her hugely-anticipated collection for H&M in Paris last night, with a huge fairytale-themed show.
And when we say huge, we mean huge.
Entering through an enchanted forest of balloon-covered trees, they were met with a vast, glittering funfair, complete with big wheel, swings and giant merry-go-round horses.
Seated under a 30-metre tall, lit-up model of the Eiffel Tower, guests watched the lingerie-clad models on floats emerge through a recreation of the Arc De Triomphe.
‘I’ve always been a big fan of Sonia Rykiel. To me she is so feminine, and so wonderfully dramatic, like a big glittery bow on a dress,’ said Kate Bosworth at the grand event. ‘It’s crazy here, I wasn’t expecting this. It’s like a mini carnival!‘
‘I think it’s very Sonia Rykiel to have her presentation with H&M here,’ said Eva Herzigova. ‘She’s so Paris, and I don’t think she could have had it anywhere else.’
Now watch all the drama unfold for yourself, right here!
The Sonia Rykiel for H&M collection hits stores on Saturday 5 December, followed by a knitwear collection in Feburary.
We’re predicting stampedes.