Fashion designers Maarten van der Horst, Alice Lee and Sorcha O’Raghallaigh are just some of the names chosen to take part in the 2012 Selfridge’s Bright Young Things project
Fashion designers Maarten van der Horst, Alice Lee and Sorcha O’Raghallaigh are just some of the names chosen to take part in the 2012 Selfridge’s Bright Young Things project.
The iniative nutures up-and-coming talent and this year they're offering 15 emerging British designers the opportunity to create their own windows for the London departement store. Selfridges will also sell their work both in-store and online.
Alex Iancovici, contemporary womenswear buyer at Selfridges, says: 'None of this year's brands have a bricks-and-mortar stockist in the UK, which is really exciting for Selfridges as it means some wonderfully fresh, unique additions to our shopfloor edit.'
With more than a million shoppers walking past the famous windows every week, the displays provide an incredible launch-pad for the designers to showcase their creations to the public - and tempt them to come in and buy!
We'll be hot-footing it to see Maarten van der Horst's creation (one of his Fashion East designs for SS12 pictured above) and can't wait to see what Lady Gaga favourite Sorcha O'Raghallaigh comes up with!
The initative runs until the end of February.
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.
The Fashion Awards 2023 are here and we’re bringing you all the best red carpet looks live
The British Fashion awards are back for another year: check back for the best red carpet looks
By Valeza Bakolli
I'm a Relationships Editor - these are officially the only sex toy advent calendars worth your money this year
Sexual wellness FTW.
By Ally Head
Princess Victoria's rare comment about Kate Middleton is going viral
By Jenny Proudfoot