Sadie Frost’s FrostFrench goes bust

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  • Sadie Frost's fashion label FrostFrench goes into administration

    Sadie Frost’s fashion label, FrostFrench, has gone into administration with debts of more than £3 million.

    Despite a stellar new collection and the opening of a number of standalone FrostFrench boutiques around London, the company owes huge amounts of money to its creditors and has been forced to create a new firm, FrostFrench London Retail, to try and turn the business around.

    ‘Sadie and Jemima were both absolutely devastated when they realised the company was heading into administration,’ a source tells The Mirror.

    ‘They’ve put their heart and soul into FrostFrench for the past nine years so neither were prepared to go down without a fight.

    ‘As a result they have set up a new company to invest in the label – and to pay back some of the money they owe.’

    However, it isn’t all bad news, with the brand promising to relaunch its transactional website next week and a spokesman insisting: ‘Sadie and Jemima are looking forward to returning to the creative and business helm of the label.’

    WATCH OUR FASHION WEEK INTERVIEW WITH SADIE AND JEMIMA

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