There's a new Topshop jean style and it's even better than the Joni

Topshop is good for many things, including that sleek satin skirt, however we all know its most popular items are jeans. So much so that one pair sells every 10 seconds, that's a lot.

Until now, the Jamie and Joni jeans have been firm favourites, but there's a new style in town which is about to blow them all out of the water.

It's called the Editor, and it is basically the ultimate straight jean. It has a flattering high waist, and although it comes in different lengths because that's how Topshop rolls, it's best worn so it just grazes the ankle.

At the moment it comes in both tall and petite, in a bleach denim, mid blue and grey, but my sources tell me they will launch in off white and washed black in February.

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The bleach is the best-selling at the moment, so make sure you snap it up before it sells out, though I've been assured there will be monthly top-ups due to its popularity.

Wear them now with a chunky knit and ankle boots, and with a relaxed t-shirt and peep-toe mules come spring. I'll be investing in all colours as I don't see it going out of style any time soon.

You're welcome.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.