From the editors of InStyle US
Words by Meghan Overdeep
Shopping your favourite celebrity looks just got a whole lot easier thanks to Kim Kardashian West.
She may have a baby on the way via surrogate, be deep into filming Keeping Up With The Kardashians, but Kim Kardashian is also nailing her career, launching a new fashion app that is set to change the way we shop forever.
ScreenShop, the reality star’s latest endeavour, is an app that converts any screenshot on your phone into a handheld fashion store. Yes, really. All you have to do is take a screenshot of a look you love on Instagram to find similar, shopable items at prices you can afford.
According to Buzzfeed, ScreenShop has partnered with names like ASOS, TopShop, Boohoo.com, Kanye West’s Yeezy, Forever 21, and Saks Fifth Avenue to populate its enormous database of 10 million products, from roughly 460 brands.
‘We spent well over a year getting this all together and ready to be what it is today, which is something I’ve never seen before,’ Kardashian West, who was an advisor on the app, told BuzzFeed. ‘I’ve never seen an app where you can screenshot something and within seconds bring up a whole digital fashion store to be able to pick out from all range prices and sizes of similar things to what you’re wearing.’
ScreenShop is available for free in the App Store now. For more information, visit screenshopit.com.