Images showing the True Grit teen star crying on a railway track have been pulled
Images showing True Grit star Hailee Steinfeld crying on a railway track have been pulled.
The Advertising Standards Association ruled that the images, that show the 14 year old wiping her eyes on a remote railtrack ‘irresponsible’ for ‘showing a child in a hazardous or dangerous situation.’
PRADA Retail UK who own the coveted brand explained that the Autumn Winter campaign shot by Bruce Weber was ‘based on the set of an imaginary film’ starring Steinfeld and did not have the ‘intent of depicting a child in an unsafe location.’
They added that the advert was ‘part of a serious, high-fashion campaign aimed at adult women and ‘was placed only in adult, high-fashion magazines.’
However, the ASA ruled that the potentially hazardous railway setting was ‘irresponsible’ considering her age.
Haille Steinfeld is not the first teen star to bag an advertising campaign only to have it banned at a later date.
Earlier this month Dakota Fanning, found one of the images from her Marc Jacobs’ Oh, Lola! fragrance campaign banned by the ASA because the perfume bottle positioned between her legs was deemed sexually provocative.