If you’re looking for the most quintessentially Parisian store there is, then Sézane is it. So, if you’re also wondering how French women are styling themselves this summer, all you need to look at is what they’re buying here – and my sources there tell me there are four specific items that keep selling out. Literally within hours or days.
But first off, there’s on thing you need to know about French style: it’s not about following trends. Sézane founder Morgane explains, ‘We always want to create pieces that can be transmitted infinitely. Our collections can be worn every day but also for every occasion in life.. we will always favour quality over quantity and difference by creating many references each season, to dress all women.’
With that in mind, Parisian women are stocking up on simple denim shorts, plain t-shirts, embroidered shirts and a little white dress for summer.
Shop now: Paula short for £85 from Sézane
Shop now: Sergio t-shirt for £50 from Sézane
Shop now: Tomboy shirt for £80 from Sézane
Shop now: Grace dress for £130 from Sézane
In those four items, you’ve got your basic seasonal wardrobe covered, and all you need to do is mix and match with your existing wardrobe.
For extra sartorial points, Morgane recommends, ‘A pretty scarf tied in the hair, a nice basket to wear both in town and on the beach and a very comfortable linen dress with a vintage belt’. Sorted.