Frankly, we want it all
Say hello to Next's brand new ambassador: Emma Willis. The TV presenter shared the news with her 900k followers, ahead of the launch of the collection today.
She wrote, 'So excited to have teamed up with @nextofficial to create an edit of my fave pieces from their winter collection ? Watch this space peeps.. launches online this Wednesday!'
Emma also used her style credentials to curate a line of AW17 updates your wardrobe needs. Think cosy knits in autumnal shades, statement checked coats, sheer blouses and tapered trousers.
Not one to do things by halves, Emma is also the face of the campaign, modelling her edit in a series of chic pictures. We particularly love her party wear edit: the sequin skirt has our name written all over it.
The collection is available to buy now on Next, and in case you need a little inspiration, Emma shared her top picks with us, 'I love the over the knee elasticated boots, the slouchy men’s trousers, and the gold sequin skirt... love love love them. There’s something for everybody in the collection.’
Oh, and if you want to feel fabulous, no matter what, try 'a sharp suit or a beautiful dress' or 'a pair of killer heels'.
Speaking about the collab, Next said, ‘We are really excited to announce we now have Emma Willis on board as a brand ambassador. Being a TV personality and mother of three, she understands the importance of practical yet fashion-forward dressing, her own style is ‘comfortable with a modern femininity’ which makes her a perfect fit for our brand. As an ambassador for Next, she will be picking her key edit each season from our current collection which will then be styled into outfits for her to model.’
We couldn't agree more.
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Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.
Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).
Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.
However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.
Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.
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