Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Latest Issue
    • Marie Claire Masters
    • Autumn Winter 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    1. Style

    Dolce & Gabbana Used Drones On The Runway

    By Chloe MacDonnell
    Published 26 February 2018 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    There's been dogs at Tods, race cars at Tommy Hilfiger but the award for most niche runway appearance this season goes to Dolce & Gabbana who last night debuted drones on the runway.

    As part of their autumn/ winter 2018 Milan runway show, the luxury fashion house, used drones to model their latest handbag designs.

    On arrival, guests were asked to turn off their wi-fi and after a 45 minute delay it finally became clear why, when a drone carrying a bejeweled bag zipped down the runway.

    Mandatory Credit: Photo by Canio Romaniello/Soevermedia/REX/Shutterstock (9437423f)Drones flying handbags on the catwalkDolce & Gabbana show, Runway, Fall Winter 2018, Milan Fashion Week, Italy - 25 Feb 2018

    Assistants in white lab coats walked next to the drones, until they arrived at the end of the runway. Once there, they paused for added Instabait before returning backstage.

    Once the final drone had taken a spin, real life models took the runway to showcase the brands AW18 collection. Entitled 'Fashion Devotion," the collection featured a lot of religious iconography with embroidered haloes, t-shirts emblazoned with "Fashion Sinner" and plenty of beaded crosses.

    You may like
    • Massimo Dutti Lyst This High Street Store Is Competing With Chanel, Miu Miu, Dior and Saint Laurent—According to the 2026 Lyst Index
    • Vogue World Robots AI Is Shaping the Future of Fashion—Can Creative Thought Survive?
    • Naomi Osaka Sport Walk On Fashion Moment Forget the Front Row—The Most Exciting Fashion Moments Are Happening at Tournament Walk-Ins
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
    Chloe MacDonnell
    Social Links Navigation
    Read more
    Massimo Dutti Lyst
    Fashion This High Street Store Is Competing With Chanel, Miu Miu, Dior and Saint Laurent—According to the 2026 Lyst Index
    Vogue World Robots
    Fashion AI Is Shaping the Future of Fashion—Can Creative Thought Survive?
     
     
    Naomi Osaka Sport Walk On Fashion Moment
    Fashion Forget the Front Row—The Most Exciting Fashion Moments Are Happening at Tournament Walk-Ins
    Copenhagen Fashion Week street style
    Shopping Kitten-Heel Sandals, Lace Dresses and the Season's New Favourite Shade of Blue— These are the Copenhagen Fashion Week Street Style Trends to Note
     
     
    Latest in Style
    A female worker in a garment factory in Dhakha, Bangladesh.
    Fashion The Human Cost Of Fashion’s Heat Crisis: “It Feels Like Being Locked Inside A Pressure Cooker At High Flame”
    Models at SS27 fashion week
    Fashion The Spring/Summer 2027 Catwalk Size Inclusion Report is Here–and The Data is Pretty Shocking
     
     
    Sarah Pidgeon
    Shopping Celine Dion, Daisy Edgar-Jones and Sarah Pidgeon Swear by This Trophy Jacket-and-Jeans Formula for Instant Fashion Confidence
    woman wearing shift dress navy top
    Shopping I Just Got Back From Milan—This Retro-Inspired Dress Is What Italian Women Wear to Look Polished
     
     
    Latest in News
    Sarah Pidgeon
    Shopping Celine Dion, Daisy Edgar-Jones and Sarah Pidgeon Swear by This Trophy Jacket-and-Jeans Formula for Instant Fashion Confidence
    Vogue World Robots
    Fashion AI Is Shaping the Future of Fashion—Can Creative Thought Survive?
     
     
    New Beauty Launches Romilly Wilde / Cécred / Bobbi Brown
    Beauty The Beauty Digest: Cécred Comes to the UK, Romilly Wilde Returns & £22 Skincare Gets Serious
    The Beauty Digest: New Products to Know
    Beauty The Beauty Digest: A Foundation With Infinite Shades, Diptyque Does Bodycare, and the Exhibition Every Beauty Lover Should See
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.