Cath Kidston, our favourite brand for all things floral, has celebrated its 20th birthday by launching its largest ever store – and Marie Claire was invited
More than 200 people braved the cold this morning to queue outside Cath Kidston's brand new Central London store at 180 Piccadilly.
Carol singers and snow machines entertained passers by, while a fleet of London taxis, decorated in some of the brand's iconic prints, burst out of a giant Christmas present at Marble Arch, ready to offer free journeys to the store from anywhere in Zones 1 & 2 all week long.
The surrounding streets were graffitied with one of the brand's classic floral prints and pigeon footprints, while users of Barclays' Boris Bikes were treated to Christmassy printed seat covers.
The three-storey flagship shop showcases the whole range of Cath Kidston products, and will be home to the brand's exclusive new Piccadilly Print range, which pays homage to the iconic black taxis, double decker buses and pigeons of London.
The store will also house various new Cath Kidston ranges and services, including a bespoke furniture upholstery section, while a cafe is also in the pipeline.
'We are so excited about the London flagship launch and delighted to have found this perfect landmark site in Piccadilly,' says Cath Kidston.
The store will be filled with everything from Christmas carolers to hot chestnuts and present wrapping during the coming weeks so get down there quick! Over 860 Christmas gifts will be displayed, while the store contains a whopping 20,000 products.
And if you happen to be in the area and get pooped on by a pigeon, you can rest easy - the team will happily replace your top with a brand new t-shirt. What are you waiting for?
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