Diane von Furstenberg has been announced as the first designer to try and make the tech specs fashionable. Net-A-Porter will be the first stockist.
Diane von Furstenberg has been announced as the first designer to try and make tech specs fashionable. Net-A-Porter will be the first stockist.
Surely if anyone can start a trend, it’s these two fashion forces, right? But making the techy specs look stylish is starting to seem like the toughest brief any product designer has ever been set. Ever.
Enter DVF, wrap dress inventor, one-time Princess and all-round mega-designer, just announced as the first fashion authority to take a stab at it.
“I have always been fascinated by technology and as a brand, DVF embraces technology,” she said as the announcement was made. “It is a very natural fit for us and we are delighted to be on the forefront with Google Glass.”
DVF has always shown support for the concept, dressing every model at her SS13 catwalk show in a pair as they live-streamed video from the runway. Sarah Jessica Parker was even sat next to Google co-founder Sergey Brin (pictured with Diane above) on the f-row before trying a pair for herself (and being visibly freaked-out by the experience) backstage.
Natalie Massenet, Net-A-Porter chief and total style aficionado, was equally excited that her e-empire will be first to stock the collection. “We are thrilled to offer Google Glass to our tech-savvy customers who are true leaders in style and lifestyle,” she said.
Diane’s designs will drop on Net-A-Porter’s US site in less than two weeks, with prescription lenses coming in at $1,725 (£1,026) and sunglasses at $1,620 (£964). Ray-Ban producer Luxottica are also signed up to create a range, due to launch in 2015.
But will the rest of the style set ever get on board? And is the current scepticism purely about the frames, or the entire concept of essentially having a screen attached to your face?
What do you think of Google Glass and of DVF’s designs? Will you be buying a pair when they launch in the UK later this year? Tweet us what you think @marieclaireuk.