The brand behind the most pinned wedding dress is coming to London



Last year, we were all lusting after THAT most pinned wedding dress. You know the one, a pretty boho lace number that was so popular, even Millie Mackintosh wore it at her wedding.

The only catch? It was by Australian bridal label Grace Loves Lace, which sadly wasn’t available in the UK.

Well we have some good news for you, because it’s finally opening a store over here.

The showroom will open on 18th April in Shoreditch, East London, and you’ll need to book an appointment here to try on dresses. Better be quick though, as demand is already very high.

It sounds like the shop will be pretty fabulous too, with ‘luxurious blush and gold accents [...] glass ceilings, exposed brick walls and chic copper hardware.’

If you haven’t heard of it before, Grace Loves London has gathered a bit of a cult following in Australia and the US, thanks to its effortless dresses.

Brides who don’t want to go down the structured ballgown route love the boho designs, made of flowing fabrics like silk, lace and crepe de chine.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.