Fred Perry, the label worn by everyone from mods to punks, has collaborated on a new collection with soul singer Amy Winehouse.
Fred Perry, the label worn by everyone from mods, to rude boys, to punks, has collaborated on a new collection with soul singer Amy Winehouse.
The star may not have any qualifications in fashion design but she certainly has a distinctive style and this is what she's drawn on for the collaboration.
Usually seen wearing ballet pumps, a beehive and fifties-style shirt dresses, Winehouse's own wardrobe has been raided and translated into designs for the brand.
'I'm really excited about doing this collection with Fred Perry. We've been working on it for a while and it's great to see it finally come to fruition,' explained the multi-talented singer.
The singer is not new to the world of fashion: she designed a capsule collection last year alongside Peaches Geldof for the British label PPQ.
Now, for Fred Perry, she's done 17 pieces, with both clothing and accessories included, all of which have been sketched out by the singer. The lines are sharp and sexy and come with a bucket load of sassy attitude.
Classic designs stay true to the Fred Perry aesthetic but with a feminine Winehouse twist: the twin-tipped M12 polo shirt, the Harrington jacket, the jumper dress. Then there's a twinset that has Fifties sex siren written all over it. Patterns include gingham and plaid in a colour palette of pink and black, and the Fifties feel shows up again in the cute capri pants and a flirty shirtdress.
The MD of Fred Perry, John Flynn, said of the collaboration: 'Amy‘s sense of style and attitude to music and fashion pervades through this collaboration. We hope her fans and our fans will feel the same way.'
The collection is due to hit stores in October this year. We can't wait to see what it looks like!