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    1. Celebrity News

    The Voice trounces Britain's Got Talent in ratings war

    But which one won your vote?

    By Eleanor Young
    Published 26 March 2012 In News

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    The Voice
    The Voice
    (Image credit: BBC Pictures)
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    But which one won your vote?

    BBC singing show The Voice won the ratings war after an epic battle with Simon Cowell's Britain's Got Talent on Saturday night, after the two shows went head to head during a 20-minute clash.

    THE VOICE: OFFICIAL PICS

    After a scheduling clash which saw Simon Cowell tell the furious BBC to 'get their sense of humour back,' the two shows overlapped for a short time during the evening.

    The BBC's new flagship, The Voice saw Will.i.am, Jessie J, Tom Jones and The Script singer Danny O'Donoghue judge singing talent during blind auditions, each recruiting contestants for their teams based on their singing voice only.

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    Meanwhile, Britain's Got Talent was back with a bang, with Simon Cowell returning to the judging panel, alongside new judges Alesha Dixon and David Walliams, and regular Amanda Holden.

    And while BGT won the ratings war overall, with viewing figures of 9.4million, as opposed to The Voice's 8.4million, during the 20 minutes the shows went head to head, it was the BBC who won the ratings battle.

    Marie Claire Newsletter

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    Despite being the newbie on the scene, The Voice secured an extra 2.4 million viewers during it's clash with BGT, with some saying Simon Cowell's plan to 'stoke a war' with ITV backfired.

    ‘Cowell and ITV stoked a war which was intended to drown out The Voice but instead it has clearly impacted on BGT,' one BBC insider told the Daily Mail.

    'They staged this phoney war which just got people interested in our show. We have never seen this level of excitement for one of our new shows.’

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    Right then.

    Which one did you watch on Saturday night? Are you a fan of The Voice? Or did you stick with Britain's Got Talent? Let us know in the comments box below…

    THE VOICE: OFFICIAL PICS

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