Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Style
    2. Shopping

    Princess Diana is officially the 'most powerful royal fashion influencer'

    (As she should be.)

    Megan C. Hills's avatar
    By Megan C. Hills
    Published 3 May 2018 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    princess diana style influence
    (Image credit: Nils Jorgensen/REX/Shutterstock)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    (As she should be.)

    While everybody’s been buzzing about the rise of fashion bloggers and stylish social media stars, there’s a number of undisputable fashion icons that have withstood the test of time - the women of the royal family. With things like the Kate Middleton effect becoming a well-documented phenomenon and the prompt sellout of most Meghan Markle coats, there’s no denying that people are looking to the ladies for sartorial cues. However, new research by e-tailer Lyst has revealed that Princess Diana's iconic style has had the biggest impact to this day.

    They’ve just released an interactive study that looks back over the past century, tracking the royal family’s most memorable fashion moments and how they’ve left their fingerprints on today’s wardrobes.

    Lyst editor Charlotte Austin crowned Princess Di the winner and said, ‘[Lyst] wanted to investigate the longer term ‘ripple effect’ of fashion trends endorsed by the royals over the years. Based on our research, we believe Princess Diana is the most powerful royal fashion influencer of all time.

    While we’re seeing phenomenal spikes in demand for all things Meghan-endorsed right now, Diana’s lasting legacy as a trend setter and continual source of inspiration for generations of designers and fashion lovers makes The Diana Effect an incredibly powerful fashion force.’

    You may like
    • Naomi Osaka Sport Walk On Fashion Moment Forget the Front Row—The Most Exciting Fashion Moments Are Happening at Tournament Walk-Ins
    • Massimo Dutti Lyst This High Street Store Is Competing With Chanel, Miu Miu, Dior and Saint Laurent—According to the 2026 Lyst Index
    • Andy Burnham and Marie-France van Heel entering 10 Downing Street “Are We Just Jealous?” Victoria Moss Unpacks the Sexist, Ageist Commentary Around Marie-France van Heel’s Victoria Beckham Dress

    The study further broke down what current day trends Princess Diana spearheaded, as well as how she continued to have a lasting influence on designers like Off White’s Virgil Abloh who dedicated his SS18 collection to her. Here’s the full rundown…

    Pearls and pearl embellishments

    princess diana style influence

    PETER BROOKER/REX/Shutterstock
    (Image credit: PETER BROOKER/REX/Shutterstock)

    The people’s princess was known for her covetable collection of pearl accessories, whether she was wearing a show-stopping tiara or a stacked choker that we're still obsessed with. (In fact, there’s a pair of Kate Middleton earrings which look eerily similar to a pair that Diana wore frequently.) We’ve seen them make a comeback recently with embellished shoes and accessories saturating the sphere, with even Lupita N'yongo donning a pair of pearl trousers on Instagram recently. It’s no surprise - Lyst reported that searches for the term ‘pearl’ or ‘pearlescent’ had spiked over the past couple years.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    The Revenge Dress

    princess diana style influence

    REX/Shutterstock
    (Image credit: REX/Shutterstock)

    After it was revealed Prince Charles had an affair with Camilla Parker-Bowles, Princess Diana stepped out in this Christina Stambolian bodycon dress and showed the world exactly what he was missing out on. While she initially had reservations about it, she went ahead and established herself as the boldest royal fashion icon. The LBD has since become a staple in every woman's wardrobe and Lyst reports that they see half a million searches on the site for them.

    Power Shoulders

    princess diana style influence

    Tim Rooke/REX/Shutterstock
    (Image credit: Tim Rooke/REX/Shutterstock)

    While in the past couple of years we've associated power shoulders with a 2016 election Hillary Clinton, Princess Diana was rocking the look way back when. Miss Spencer pushed the boundaries and frequently played with menswear-inspired tailoring, like the double-breasted peacoat above with its stark shoulders. Lyst reports that they've found 'searches for more padded, wide shoulder items creeping up this year'.

    Blue Velvet

    princess diana fashion influence

    REX/Shutterstock
    (Image credit: REX/Shutterstock)

    Before Lana del Rey droned on about blue velvet babies, Princess Diana was turning heads in her now world-famous Edelstein 'Travolta Dress' (named for obvious reasons above). She cut a rug with the Saturday Night Fever above on a royal visit to the United States and while velvet's not entirely SS18 appropriate just at the minute, it was a major trend in the season just gone with searches spiking last November.

    Other royal family members included in the list were Queen Alexandra, the Queen Mother, Queen Elizabeth II, Princess Margaret and the Duchess of Cambridge Kate Middleton.

    Even little Princess Charlotte made the cut, as she's prompted a huge spike in searches for two of her favourite British fashion brands: Rachel Riley and Papa & Co. Hey, you're never too young to be an influencer.

    Megan C. Hills
    Megan C. Hills
    Social Links Navigation

    Megan is a freelance journalist who covers entertainment and all things lifestyle, with a particular passion for fashion, beauty, travel and Keanu Reeves stories. She has previously worked on staff for titles including Marie Claire UK, CNN Style and The Evening Standard and has written for titles such as Bustle UK, Wallpaper*, Forbes and Hong Kong Tatler. She splits her time between London and her hometown Hong Kong, where she currently lives with the love of her life - an elderly dog named Poppy - and her husband. 

    Read more
    Naomi Osaka Sport Walk On Fashion Moment
    Fashion Forget the Front Row—The Most Exciting Fashion Moments Are Happening at Tournament Walk-Ins
    Massimo Dutti Lyst
    Fashion This High Street Store Is Competing With Chanel, Miu Miu, Dior and Saint Laurent—According to the 2026 Lyst Index
     
     
    Andy Burnham and Marie-France van Heel entering 10 Downing Street
    Fashion “Are We Just Jealous?” Victoria Moss Unpacks the Sexist, Ageist Commentary Around Marie-France van Heel’s Victoria Beckham Dress
    Realisation Par
    Fashion The Internet's Most-Wanted Dress Is Back in Stock—It's So Good, You Can Wear It (Almost) Anywhere
     
     
    Latest in Shopping
    Jodie Comer
    Shopping Jodie Comer Just Announced the Start of Knee-High Boots Season
    Kaia Gerber
    Shopping Kaia Gerber Just Wore the ’90s Dress Style That’s as Flattering as It Is Low-Effort
     
     
    Knee-Length Skirts
    Shopping Very Few Shoes Actually Look Good With Knee-Length Skirts—This One Style Always Works
    Kinda Chic Trend
    Shopping Is "Kinda Chic" Kinda Cringe? Everyone's Favourite Fashion Word Just Went Completely Out of Fashion
     
     
    Latest in News
    New Beauty Products: The Beauty Digest
    Beauty The Beauty Digest: Dyson Does Teeth, Fenty Rips Up the Rulebook (Again) and a Surprisingly Fragrant Week for Dogs
    Jodie Comer
    Shopping Jodie Comer Just Announced the Start of Knee-High Boots Season
     
     
    Kaia Gerber
    Shopping Kaia Gerber Just Wore the ’90s Dress Style That’s as Flattering as It Is Low-Effort
    Oxfam
    Fashion “The Water Used to Produce Britain’s Unworn Clothes Is Enough to Supply 1 Million People for a Lifetime”: Oxfam’s Latest State of Style Report Finds
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.