Piers Morgan in the buff for new Burger King perfume ad
Warning: The following story may damage your eyes…

Warning: The following story may damage your eyes
We advise you put your toast down this morning and any hot drinks before you cast your eye over the following: A near-nude Piers Morgan promoting a fragrance for fast food chain, Burger King.
You may have thought you’d never hear that combination of words in the same sentence, but sadly it’s a reality as media man Piers Morgan has given his name – and body - to a new scent, named Flame.
His dignity and pride cast firmly aside, the Britain’s Got Talent judge is the face of the fragrance which will launch today and reportedly be available to buy for a credit crunch-friendly £4.99, from Selfridges.
Suspicion is already rife that the whole affair is a Burger King publicity stunt, however a BK spokesman has already silenced doubters saying: ‘It’s a very manly smell. It’s a real change from the his-and-hers type scents.
‘It’s well known that certain foods can increase your libido. Flame has a hint of grilled beef but that has quite masculine connotations. It is almost like a pheromone.’
Believe that if you will, but adding Piers Morgan’s face to a stand-in beefy model’s body (no, that torso does not belong to the ex-newspaper editor) and expecting the female population’s pheromones to go into overdrive would be considered optimistic by Burger King lovers – and downright delusional by the rest of us!
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
FOR MORE CELEB NEWS CLICK HERE
ARE YOU A TWITTERER? FOLLOW US HERE!
BECOME A MARIE CLAIRE FACEBOOK FAN HERE
-
It's a hard job picking the best beauty products of the month, but we've only gone and done it with these 8
5-star products
By Katie Thomas
-
As a beauty editor with oily skin, I've tested dozens of silicone primers—here are the ones that ensure my make-up lasts all day
My secret to a smooth long-lasting base
By Jazzria Harris
-
Penn Badgley has written songs for every one of his A-list girlfriends, from Zoë Kravitz to Blake Lively
By Jenny Proudfoot