Iceland axes Kerry Katona from adverts after class A drug allegations
Kerry Katona, the face of supermarket Iceland, has been axed from the brand’s adverts, after images emerged at the weekend of the I’m A Celebrity star allegedly snorting cocaine.
Sunday tabloid the News of the World splashed pictures of Katona seemingly taking lines of the class A drug at her home in Cheshire, along with a secretly filmed video and Iceland have immediately distanced themselves from the ex-Atomic Kitten star, saying it was ‘impossible’ for her to continue in the role.
Katona has fronted the supermarket’s ad campaigns for four years and despite being sacked, a spokesman for Iceland commented that for ‘most’ of her time working with the chain, Katona had ‘been a successful part of our advertising campaigns’.
The spokesman continued: ‘We have always stood by her, as an example of a normal person and mum who has experienced some of the modern-day culture of fame, and how difficult it can be to deal with.
‘However, following the most recent allegations, we feel it is impossible for Kerry to continue to work with us as one of the faces of Iceland advertising.’
Iceland added that they would aim to help Katona get support, should the 28-year-old need it.
The news will come as another financial blow for Katona who was reportedly taking home £250,000 as the face of the supermarket chain.
A year ago Kerry was made bankrupt and earlier this month, lost her MTV deal – said to be worth £100,000 – after her latest car crash TV series, What’s The Problem? failed to attract enough viewers.