Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Latest Issue
    • Marie Claire Masters
    • Autumn Winter 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    1. Celebrity News

    Gwyneth Paltrow has just said what we've all been thinking about Goop

    'I don't know. I need to start on my jade egg practice.'

    Megan C. Hills's avatar
    By Megan C. Hills
    Published 7 June 2017 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    gwyneth paltrow goop
    (Image credit: Action Press/REX/Shutterstock)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    'I don't know. I need to start on my jade egg practice.'

    It’s hard to believe that Gwyneth Paltrow’s health and lifestyle publication Goop is almost ten years old - it’s been the gift that keeps on giving thanks to it's cutting-edge wellness and extravagant product advice.

    From Paltrow-approved vaginal steaming methods to $200 Moon breakfast smoothie powders, we've spent hours getting lost on the site wondering if we actually need a $285 tablecloth. But what does Gwyneth think of the Goop- approved lifestyle advice and products available? Well, in a move that has made us love her even more, it turns out that Gwyneth sometimes has no clue what’s going on when it comes to the site.

    Chatting on Jimmy Kimmel Live! (where else?), the late night host asked Gwyneth about ‘grounding’, which the site endorsed a little while back. He asked, ‘There are a few things and tips...but there’s a couple of things, and I’ve written them down here - for instance, tell us about ‘earthing’?’

    ‘I don’t actually know that much about earthing and it came out of me not knowing anything about earthing, but hearing about it. They say that we’ve lost touch with sort of being barefoot in the earth, and there’s some kind of electromagnetic thing that we’re missing. And so it’s good to take your shoes off and walk in the grass,’ she began, gradually losing steam as she went along.

    You may like
    • Emilia Clarke Emilia Clarke: “That's my goal for the next decade of my life: to take it lightly. But it requires strength.”
    • A woman body brushing, taking a supplement, and heading to a workout class in gym city I Asked Leading Women’s Health Experts About the Best Health Investment They’ve Ever Made. Their Answers Surprised Me
    • From L to R: Gabby Logan, Michelle Griffiths-Robinson, Gym Ta, Lavina Mehta and Liz Earle I Asked 15 Women Over 50 for the Health Habits They Wish They'd Started Sooner

    Gwyneth then laughed and cut herself short, admitting, ‘I don’t know what the fuck we talk about.’

    We’re here for it.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    Jimmy and Gwyneth’s conversation moved from grounding to jade eggs, an ancient Chinese tradition that helps tighten vaginal muscles and balance female hormones by shoving a literal jade egg inside your vagina. (Yikes.)

    She explained a little more eloquently, ‘[Women] put the jade egg in their lady parts to help tone the pelvic floor.’

    ‘How does it help do that?’ Jimmy asked.

    What to read next
    • Health writer Ash S trying nervous system regulation techniques I'm a Sceptic Who Tried 5 Types of Energy Healing. One Genuinely Changed My Mind
    • The Beauty Digest The Beauty Digest: Head Spas, Coco Mademoiselle Reimagined, and What the TPO Ban Really Means
    • A woman sleeping I Stopped Trying To “Fix” My Tiredness For A Month. I Started Listening To It Instead

    She responded, ‘I don’t know. I need to start on my jade egg practice.’

    ‘You’ve never been on this website before, have you? What are you doing in that office?’ Jimmy asked.

    gwyneth paltrow goop

    (Image credit: Stephen Lovekin/REX/Shutterstock)

    This isn’t the first time that Gwyneth’s been completely self-aware about Goop, and she’s even poked fun at it before. While promoting Goop’s Wellness Summit last month, she filmed a tongue-in-cheek video talking about some of the site’s biggest claims and what you can expect there.

    She joked, ‘Now you’re probably thinking this is one of those crazy upscale events where we all drink kale smoothies and get stung by bees on purpose. And you’re right. It is.’

    At least she's saying what we're all thinking.

    Gwyneth, we bow down.

    Megan C. Hills
    Megan C. Hills
    Social Links Navigation

    Megan is a freelance journalist who covers entertainment and all things lifestyle, with a particular passion for fashion, beauty, travel and Keanu Reeves stories. She has previously worked on staff for titles including Marie Claire UK, CNN Style and The Evening Standard and has written for titles such as Bustle UK, Wallpaper*, Forbes and Hong Kong Tatler. She splits her time between London and her hometown Hong Kong, where she currently lives with the love of her life - an elderly dog named Poppy - and her husband. 

    Read more
    Emilia Clarke
    Culture Emilia Clarke: “That's my goal for the next decade of my life: to take it lightly. But it requires strength.”
    A woman body brushing, taking a supplement, and heading to a workout class in gym city
    Female health I Asked Leading Women’s Health Experts About the Best Health Investment They’ve Ever Made. Their Answers Surprised Me
     
     
    From L to R: Gabby Logan, Michelle Griffiths-Robinson, Gym Ta, Lavina Mehta and Liz Earle
    Wellbeing I Asked 15 Women Over 50 for the Health Habits They Wish They'd Started Sooner
    Health writer Ash S trying nervous system regulation techniques
    Wellbeing I'm a Sceptic Who Tried 5 Types of Energy Healing. One Genuinely Changed My Mind
     
     
    Latest in Celebrity News
    Olivia Rodrigo performing on stage in a babydoll dress that sparked online debate, later prompting the singer to speak out about the sexualisation of girlhood and double standards facing young women.
    Celebrity News “We Really Normalise Pedophilia in Our Culture”: What Olivia Rodrigo's Babydoll Dress Backlash Reveals About Girlhood
    Meghan Markle in 'With Love, Meghan'
    Celebrity News Meghan Markle’s Sweet Glimpse Into Sussex Family Life Is Going Viral
     
     
    Anne Hathaway attends the premiere of The Devil Wears Prada 2
    Celebrity News Anne Hathaway Has Spoken Out About Her 10-Year Health Battle
    The Prince and Princess of Wales visit the Isles of Mull and Iona
    Royal News Royal Experts Predict a Major Milestone From Princess Kate This Autumn
     
     
    Latest in News
    New Beauty Launches: Burberry Beauty / Mes Beauty / rhute / Jo Loves / Ziip Beauty
    Beauty The Beauty Digest: Jennifer Lawrence’s Unexpected Haircare Launch, Burberry’s Exquisite New Perfumes and Jo Loves Sparks Festive Joy
    New Beauty Launches: Amouage, Haus Labs, XERF
    Beauty The Beauty Digest: Is XERF Worth the Hype? Plus, Amouage’s New Body Collection & The Beauty Beat Returns
     
     
    Jeans And Jackets
    Shopping Celine Dion, Daisy Edgar-Jones and Sarah Pidgeon Swear by This Trophy Jacket-and-Jeans Formula for Instant Fashion Confidence
    Next
    Shopping NEXT’s Autumn/Winter 2026 Collection Has Everything We Love About Getting Dressed in the Colder Months
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.