The 007 star has appeared in a new commercial to highlight inequality
Smouldering 007 star Daniel Craig has turned Bond to blonde to mark the 100th anniversary of International Women’s Day, donning a flowing platinum wig and printed wrap dress for a two-minute-long film.
The short clip – designed to highlight equality between men and women, in all walks of life – was commissioned by charity EQUALS, directed by artist Sam Taylor Wood, and features the voice of Judi Dench, as James Bond character M.
Explaining that women are still earning less than men, have less favorable job prospects and are more likely to be victims of assault, she asks smartly dressed Daniel: ‘For someone with such a fondness for women, I wonder if you’ve ever considered what it means to be one?’
The handsome actor – who has a non-speaking part in the clip – then disappears from screen, returning dressed as a woman, hanging his head as inequality statistics are read out.
‘Women complete two-thirds of the work in the world yet only earn ten percent of the total income and own a mere one percent of the property,’ Dench reads, adding: ’70 million girls do not have access to a basic education and 60 million girls are sexually abused on their way to school.’
WATCH Daniel Craig’s EQUALS ad here…
Speaking of the short film, director Sam revealed: ‘Despite great advances in women’s rights, statistics show that when it comes to the balance of power between the sexes, equality is far from being a global reality.
‘As ‘M’ reminds Bond, facing up to gender issues and the sometimes covert nature of sexism in the 21st century is something that we all have to recognise, confront and challenge.’