Blake Lively Shuts Preserve, But Knows Exactly How She’s Going To Take On The Hate Hate Haters...
Blake Lively has announced that she is shutting her lifestyle website Preserve
Blake Lively has announced that she is shutting her lifestyle website Preserve
Blake Lively has announced that she is shutting her lifestyle website Preserve just over a year after its launch - which is sad news, of course, but in true Blake style, her parting press statement is kind of amazing.
The actress, who gave birth to daughter James in December and is married to Ryan Reynolds, acknowledges, as CEOs so rarely do, that she was responsible for the company’s failure to take off but says she also has some quite fabulous comeback plans in the pipeline.
‘We have an incredible team of people who do beautiful work, but we launched the site before it was ready, and it never caught up to its original mission: It’s not making a difference in people’s lives, whether superficially or in a meaningful way,’ she begins in the announcement, released to American Vogue.
‘And that’s the whole reason I started this company, not just to fluff myself, like, ‘I’m a celebrity! People will care what I have to say!’ It was so never meant to be that, and that kind of became the crutch because it was already up and already running, and it’s hard to build a brand when you’re running full steam ahead—how do you catch up?’
‘I know what it’ll look like, what I’m facing publicly, that people are just going to have a heyday with this,’ she says. ‘But it’s so much worse to continue to put something out there—to ask my team to put something out there—that isn’t the best we can do. I’m going to take this hit, and the only way I can prove all the negative reactions wrong is to come back with a plan that will rock people. And I have that plan. And I’m so excited about it, and that’s what gave me the courage to do this, to say, ‘You know what, I’m going to give myself one more shot at this, and I really have to do it as well as I can do it this time.’
And if the haters are gonna, well, hate hate hate? What’s Blake going to do about that?
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
‘I’ve asked my assistant to just play ‘Shake It Off’ on a loop. It feels really good to listen to it on a loop!’
We can't think of a better comeback plan, can you?
-
If you have oily eyelids like me, trust me when I tell you that this is the only primer that keeps eyeshadow in place all day
I’ve used it for years and years
By Valeza Bakolli
-
As a beauty editor with hair prone to frizz and flyaways, I’ve tried every smoothing hair product out there—these 9 actually work
This way for sleeker strands
By Mica Ricketts
-
Celebrities and PTs alike love strength training to boost tone. 7 seriously effective 20-minute dumbbell workouts you can do from home
Short, simple workouts FTW.
By Chloe Gray
-
Ryan Reynolds trolls Blake Lively after her Super Bowl appearance
This is hilarious.
By Jadie Troy-Pryde
-
Why Blake Lively missed the Met Gala this year
She's usually a red carpet favourite at the annual event
By Jadie Troy-Pryde
-
Scarlett Johansson makes a rare comment about her marriage to Ryan Reynolds
The former couple were married for two years
By Jadie Troy-Pryde
-
Ryan Reynolds brought his daughter James to watch his football team play
Love this!
By Iris Goldsztajn
-
Blake Lively pays sweet tribute to husband Ryan Reynolds - and we're here for it
Blake Lively paid tribute to husband Ryan Reynolds in the sweetest way at the American Cinematheque Awards
By Maisie Bovingdon
-
Ryan Reynolds says his daughters didn't know 'aunt' Taylor Swift was famous
They thought singing was her 'hobby'
By Jadie Troy-Pryde
-
Blake Lively has her say on post-baby body ideals
‘You don’t have to have be Victoria’s Secret-ready right away.'
By Caroline Leaper
-
#FangirlAlert: 12 times celebrities got completely starstruck by other celebrities
'I'm freaking out, she's two arm-lengths away right now.'
By Caroline Leaper