Blake Lively has announced that she is shutting her lifestyle website Preserve
Blake Lively has announced that she is shutting her lifestyle website Preserve just over a year after its launch – which is sad news, of course, but in true Blake style, her parting press statement is kind of amazing.
The actress, who gave birth to daughter James in December and is married to Ryan Reynolds, acknowledges, as CEOs so rarely do, that she was responsible for the company’s failure to take off but says she also has some quite fabulous comeback plans in the pipeline.
‘We have an incredible team of people who do beautiful work, but we launched the site before it was ready, and it never caught up to its original mission: It’s not making a difference in people’s lives, whether superficially or in a meaningful way,’ she begins in the announcement, released to American Vogue.
‘And that’s the whole reason I started this company, not just to fluff myself, like, ‘I’m a celebrity! People will care what I have to say!’ It was so never meant to be that, and that kind of became the crutch because it was already up and already running, and it’s hard to build a brand when you’re running full steam ahead—how do you catch up?’
‘I know what it’ll look like, what I’m facing publicly, that people are just going to have a heyday with this,’ she says. ‘But it’s so much worse to continue to put something out there—to ask my team to put something out there—that isn’t the best we can do. I’m going to take this hit, and the only way I can prove all the negative reactions wrong is to come back with a plan that will rock people. And I have that plan. And I’m so excited about it, and that’s what gave me the courage to do this, to say, ‘You know what, I’m going to give myself one more shot at this, and I really have to do it as well as I can do it this time.’
And if the haters are gonna, well, hate hate hate? What’s Blake going to do about that?
‘I’ve asked my assistant to just play ‘Shake It Off’ on a loop. It feels really good to listen to it on a loop!’
We can’t think of a better comeback plan, can you?