'Get the London Look' at Selfridges' exciting new Rimmel pop-up shop, which launches today
Head on down to Selfridges to check out their first ever Rimmel pop-up shop, which launches today!
Landing just in time for London Fashion Week, the temporary store coincides with the launch of two of Rimmel‘s exciting new products – the Colour Show Off lipstick, and the Volume Flash the Max waterproof mascara – which are exclusive to the pop-up store for the launch.
The cosmetics company has also released a special limited-edition ‘Pink Excess’ make-up collection to celebrate the opening of the temporary store, which will only be available to Selfridges customers.
The one-off set contains a bold ‘Pink Punch’ nailvarnish along with the new lipstick and mascara, housed in a sparkling sequin clutch.
But as if all that weren’t enough, you can also step inside one of their blue and pink telephone boxes to ‘get the London Look‘ yourself – as their professional make-up artists will be on hand to offer make-overs throughout the day.
‘This is the first time Rimmel London and Selfridges have collaborated on such an exciting project and we think it is very fitting for two iconic London brands to come together during this important time in London’s fashion calendar,’ says David Allan, Rimmel’s Marketing Director.
‘This also comes at a significant time for the brand as our newest face, Georgia Jagger, joins Kate Moss and our fantastic line-up of Rimmel London models.’
Selfridges Rimmel London pop-up shop is open for four weeks from today, 18th February, and is located in the Spirit fashion section on the ground floor.