Make-Up For All Ages:15-to-60 in 50 Seconds

Everyone can enjoy wearing make-up, at ANY age. Here’s how.

Makeup isn’t ageist, well at least it shouldn’t be. A carefully crafted winged liner and a spot of highlighting works a treat whether you’re 15 or 50. Makeup should be celebrated and the age-old rule of accentuating your best features - normally your eyes and mouth – stands true no matter how many years you’ve clocked up. Watch this video - these makeup transformations are seriously impressive and just go to show that age really is nothing but a number. While anything goes when you’re younger – smooth and radiant skin is more forgiving – with age it’s important to harness a few clever beauty hacks to enjoy wearing make-up as much as possible – and of course, get the most out of it. Hack One: Be strategic with your highlighting. If you have lines around your eyes or mouth avoid placing anything reflective there or you’ll draw more attention to them (unless of course that’s your aim!) USE: Smashbox Photo Finish Primer Oil, £28 for 30ml and Burberry Fresh Glow Pen, £25

Hack Two: Opt for a sheer under-eye concealer and try a BB cream. Heavy products will only settle in creases and emphasis them.USE: YSL Touche Éclat, £25, and Smashbox Camera Ready BB Water SPF30, £29 30ml

Hack Three: Older skin tends to be drier so steer away from drying, powdery formulas. Choose creamy blushers, highlighters and bronzers that will keep your skin fresh and dewy, and keep the colour higher up on your cheeks were it looks most healthy.USE: Smashbox L.A. Lights Blendable Lip and Cheek Color in Silver Lake Sunset, £25 and Guerlain Terracotta Sunless Tinted Self-Tanning Gel, £37.50

Hack Four: The eye area loses definition with age. Use a matte powder a shade-or-two darker than your skin tone through your crease to restore it, then subtly enhance your brows. USE: Lancôme Ombre Hypnôse Mono in Cuban Light, £19, and Smashbox Brow Tech Gloss Stick in Taupe, £16.50

Hack Five: As we age our hair growth cycle slows and our lashes become less bountiful. Short of getting extensions try giving your lashes a curl before applying mascara and sketch a waterproof brown or black eye pencil along your upper waterline to make them appear fuller. USE: Smashbox Always Sharp Waterproof Kohl Liner in Penny Lane, £16, Smashbox Photo Finish Lash Primer, £17, and Smashbox X-Rated Mascara, £19.50

Hack Six: Lastly, restore lost definition around your lip area with a lip pencil a shade darker than your natural colouring. Don’t be tempted to overdraw (nothing looks worse - regardless of age), but use the pencil to correct any asymmetry that’s made an appearance in recent years. Pop your velvet-textured lipstick on top. USE: Smashbox Always Sharp Lip Liner in Figgy, £15.50, and Estée Lauder Pure Color Envy Matte in Irrepressible, £25

Lisa Oxenham is a trailblazing beauty editor, journalist, stylist, and creative director with over 20 years of transformative impact in the beauty industry. As the Beauty and Style Director at Marie Claire UK, she orchestrates high-profile shoots with celebrities and influencers, creating visually stunning and globally resonant content.

A passionate advocate for sustainability, Lisa serves on the Advisory Board for the British Beauty Council's Sustainable Beauty Coalition and the Media Advisory Board. She is also an ambassador for the Soil Association certification and the Amazon Research Institute. Through her "In The Loop" column, she keeps readers informed about the latest advancements in sustainable beauty and supports brands that champion environmental causes, emphasising the need for the beauty industry to reset its priorities.

Lisa's influence extends beyond words; she directs inspiring short films on sustainability and challenges in the beauty industry and is a sought-after public speaker. Recently recognised in the Who’s Who in Natural Beauty 2023, she also champions mental health and eco-conscious practices, demonstrating that glamour and environmental responsibility can coexist beautifully.