L’Oréal Professionnel Paris offers £10 off your next colour with the 'French Balayage: Only In Salon' campaign

Do your bit for the industry by getting your hair done in a salon

French Balayage: Only In Salon
French Balayage: Only In Salon

Do your bit for the industry by getting your hair done in a salon

L’Oreal Professionnel Paris launches its largest-ever solidarity campaign, 'French Balayage: Only In Salon,' to support hair salons across the UK & Ireland to bounce back after the pandemic.

After a devastating year for the industry with 7300 salons already closed, L’Oréal Professionnel Paris is pushing out a £1million media campaign to drive footfall into salons across the nation. The British Beauty Council estimates that a further 30% of the sector will close if business does not pick up following the removal of financial support packages. 

The initiative will include tens of thousands of L’Oréal Professionnel subsidised coupons, where consumers can claim £10 off of their colour appointment this summer. The campaign launches on 1 July and runs until September 2021. Simply book an appointment in a participating salon in the UK here or in Ireland here, attend the salon colour experience and upload a receipt to the lauynour online platform to claim £10 back. 

Not only do our hair stylists transform our locks using incredible techniques and physical craft, but they also act as our therapists, our friends and our shoulder to cry on at best. A recent online survey also found that 68% (over two thirds) of British adults who get their hair done professionally agree that having their hair done supports their mental health and wellbeing. 

So now, as we continue to look forward to returning to social life and more connections, ditch the box dye and return to your local salon too. Support where you can!

Torey Cassidy

Torey Cassidy is the Beauty Producer and Junior Beauty Writer at Marie Claire UK. Whether it's organising a cover shoot or writing about the latest beauty products, no one day in the role is the same, and she loves the chaos of it all.

Hailing from Dublin, she spent much of her childhood in the Irish countryside but craved the hustle and bustle of city life, so, packed her bags and moved to London in 2017 to study Fashion Journalism at the University of the Arts London. Throughout this time, she interned everywhere she could, from magazines to assisting stylists on set, probably spreading herself a little too thin but lapping up every opportunity.

Finishing her degree as a Covid graduate in 2020, she then took on the bold life of a freelancer. From producing shoots for John Lewis & Partners to assisting stylists with music videos and campaigns before landing her dream role at Marie Claire, almost a year later.

When not navigating a career, Torey can be found at the pub with friends debating the quality of a pint of Guinness, flogging her vintage finds on Depop or most likely on TikTok. She is obsessed with TikTok.