Supermodel mother Kate Moss has landed another beauty contract, this time with Dior
has been unveiled as the new face of Dior Addict lipstick, starring in a sexy new video for the campaign.
After the mother-of-one was spotted applying lashings of Addict lipstick at the Dior show last September, the rumour mill went into overdrive about a possible new contract. Well, now it seems that she had even filmed part of the campaign’s television ad moments before the gossip even started.
The ad was directed by Jonas Akerlund, who also made Lady Gaga’s nine-and-a-half minute Telephone video.
It shows Kate getting ready in a messy Parisian apartment suite in a sultry slip, applying her Dior lipstick, before getting into a chauffeur driven car. Arriving at the Dior catwalk show, she snakes through the paparazzi.
We even hear snatches of the private star’s voice in the clip, as she is overheard talking about the show before delivering the punch line: ‘Dior Addict, be iconic.’
As a face of British brand Rimmel, she has been championing ‘the London Look’ for the last nine years, and was chosen to front this dazzling new campaign by former Dior designer and close friend John Galliano.