Gwyneth Paltrow Gives The Gift Of Beautiful Hair By Opening A Blow Dry Bar In London

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  • Now we can all channel her super-sleek blow dry in London's Covent Garden

    Think of Gwyneth Paltrow and the first thing you’ll probably think of (after her strict macrobiotic diet) is her sleek blonde hair. So it makes perfect sense that she’s opened a chain of blow dry bars, called Blo, with her hairdresser, David Babaii and business partner, Irina Squire, giving mere mortals the opportunity to achieve A-list worthy locks.

    One of these new salons is opening in London’s Covent Garden, signalling the start of beautiful tresses for us all, seven days a week. Started in North America, Blo have been going since 2007 and were the original blow dry bar across the pond. Using top stylists, Blo have a no-cut, no-colour policy and you can walk in without an appointment and walk back out with a big, bouncy blow dry. The dream?

    Irina Squire (aka CurlMeLondon) says, “Blo is the brand London has been craving! The blow dry category is booming faster than ever and by bringing Blo right into the middle of London, in Covent Garden, we will be able to treat British beauties with A-list status blo outs. I could not be more excited!”

    Gwyneth announced the opening on her Instagram account, saying:

    ‘we’ve landed in London. #blocoventgarden @bloheartstheUK @bloheartsyou @davidbabaii #gwynethdavidheartblo’

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