Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Autumn Winter 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    1. Beauty

    How to: Rediscover the art of seduction

    Promotional feature with BOSS The Scent

    By Amie-Jo Locke
    Published 11 February 2018 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    (Image credit: © Guy Aroch 2017)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Promotional feature with BOSS The Scent

    From signature scents to striking up a conversation, Amie-Jo Locke looks at how to reconnect with your partner on a much deeper level

    If you’re anything like me, the word ‘seduction’ can often seem like an unattainable premise. Why? Because to the best of my knowledge, I’ve never seduced anything or anyone.

    Not on purpose anyways.

    Seduction for me is something best left to the sassy, corseted ladies of yore, hell bent on securing themselves a foppish nobleperson to help keep them in ribbons and silk stockings. And you know, right on sisters. These girls knew how to entice, beguile and entrance potential partners – a skill I feel sadly, I do not possess.

    You may like
    • Fragrance Art Gallery Fragrance Houses Are Becoming Art Galleries—And Bringing the Beauty Counter’s Sense of Community Back
    • Alisha Boe "If It Ain't Broke, Don't Fix It": Actor Alisha Boe on Why She'll Never Give Up Her Signature Scent
    • Autumn fragrance Your Autumn Reset Starts With Your Fragrance—Here's How to Find the Right One

    (Image credit: Boss The Scent)

    So in the run up to Valentine’s Day, a holiday that encourages us to examine our relationships on a much deeper level, I wanted to discover what seduction means for the modern woman. Women, like me, who are probably right now looking over at their long term partner and thinking, ‘did we seduce each other, and wait, how did that happen again?’

    The answer I’ve discovered, lies in the simplicity of the spoken word.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    Think about it. Did you meet at a concert where you happened to bond over a favourite band? Was your first date spent savouring a shared love of Italian food? All of these memories are based on sensory experiences, that can be revisited by simply talking about them and maybe heightening them further. In an age where we spend more time scrolling rather than speaking (guilty), isn’t it time we ditch the swipe and struck up a conversation instead?

    (Image credit: Boss The Scent)

    In fact, the art of vocal exchange can be an incredibly powerful tool in the art of seduction. Take humour for example. Whether you’re quoting Partridge or sharing cat memes, laughing with your partner is so important. In a 2016 study conducted by Kansas University, it was found that relationship satisfaction is down to the humour couples create together* – the emphasis being on the word ‘create’. Humour that is shared through conversational banter. Interestingly, it’s those quirky jokes and isms that help to affirm our bond – which in itself is a powerful form of seduction.

    Ask yourself, when was the last time you and your ride or die spent the whole night conversing with each other without checking what your pals were up to on Insta? According to the dictionary, the word ‘seduce’ means to ‘attract powerfully’ – so ask them, what it was that first attracted them to you. Was it your smile? Your cool trainers? Your scent? Small revelations such as these are indescribably seductive.

    What to read next
    • Marie Claire Fragrance Awards 2026: Scent Profiles From Gourmands to Greens—The Best Fragrances in Every Scent Family, Per Our Marie Claire UK Fragrance Awards Judges
    • Beauty Digest The Beauty Digest: Max Mara Bottles an Icon, a £12.99 Skincare Revelation and an Ode to the Classic Massage
    • diptyque tam dao bottle The 25 Best Perfumes for Women, According to Editors Who Have Been Testing Them for Years

    In fact, recent studies suggest that our own natural odour and signature fragrance is key when attracting a mate. A staggering 75% of our emotions are triggered by what we smell** – making it arguably the most powerful of the senses. Look for scents that invigorate and arouse, such as BOSS The Scent. Peach, fresh orange blossom and delicate freesia join tones of irresistible dark cocoa for a finish that’s guaranteed to elevate the exchange.

    (Image credit: Boss The Scent)

    And be sure to ask them questions too. What’s your favourite old movie? Will we see if it’s playing in an old theatre somewhere? Rediscovering that spark is as simple as rediscovering what connected you in the first place, and these conversations will help establish a longer and more meaningful connection.

    By opening this exchange without distraction (yes, put those phones away), you’ll soon realise what it is about each other that first drew you together – to ‘powerfully attract’ that special person by meetings as equals. And just like that, you’ve mastered the art of seduction. No corset required.

    * Source: Personal Relationships Journal, 2017

    **Source: The Scent-It Palette, August 2014

    Amie-Jo Locke
    Social Links Navigation
    Read more
    Fragrance Art Gallery
    Fragrance Fragrance Houses Are Becoming Art Galleries—And Bringing the Beauty Counter’s Sense of Community Back
    Alisha Boe
    Fragrance "If It Ain't Broke, Don't Fix It": Actor Alisha Boe on Why She'll Never Give Up Her Signature Scent
     
     
    Autumn fragrance
    Fragrance Your Autumn Reset Starts With Your Fragrance—Here's How to Find the Right One
    Marie Claire Fragrance Awards 2026: Scent Profiles
    Fragrance From Gourmands to Greens—The Best Fragrances in Every Scent Family, Per Our Marie Claire UK Fragrance Awards Judges
     
     
    Latest in Beauty
    New Beauty Products
    Beauty The Beauty Digest: Nobel Prize-Winning Skincare, a Very Chic Body Brush and the Future of LED Therapy
    What to ask for at the hair salon
    Hair Here's What to Ask For at the Hair Salon to Get What You Actually Want
     
     
    Laura Pearson reviews SKINVIVE and HArmonyCa
    Skincare I Avoided Injectables Until I Was 42—These Are the 2 Treatments That Changed My Mind
    Autumn fragrance
    Fragrance Your Autumn Reset Starts With Your Fragrance—Here's How to Find the Right One
     
     
    Latest in News
    New Beauty Launches Romilly Wilde / Cécred / Bobbi Brown
    Beauty The Beauty Digest: Cécred Comes to the UK, Romilly Wilde Returns & £22 Skincare Gets Serious
    The Beauty Digest: New Products to Know
    Beauty The Beauty Digest: A Foundation With Infinite Shades, Diptyque Does Bodycare, and the Exhibition Every Beauty Lover Should See
     
     
    Eva Omaghomi
    Fashion After 17 years in the Royal Household, Eva Omaghomi Talks Bringing African Design Talent to Harrods
    New Beauty Products: The Beauty Digest
    Beauty The Beauty Digest: Dyson Does Teeth, Fenty Rips Up the Rulebook (Again) and a Surprisingly Fragrant Week for Dogs
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.