You'll need a solid strategy in this difficult economic climate. Good job serial entrepreneur Darshana Ubl knows all about launching a business or two
If launching a business is in your current plans, don’t dip a single toe in the entrepreneurial water until you’ve done your homework.
You may have a genius business idea, but a staggering sixty per cent of the 660,000 new companies registered in the UK every year fail within the first three years. In order to make sure you’re among the success stories you can’t just live on a wing and a prayer. Keep a couple of irons in the fire, like your day job or another income stream, while you’re building up a client base.
Since 2011, Darshana Ubl
Launching a business - 5 key strategies
1. Define your business
2. Make sure your business is ‘hot’
3. See your customer as boss
4. Build a crack squad
5. Set your own goals
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Hello Marie Claire readers – you have reached your daily destination. I really hope you’re enjoying our reads and I'm very interested to know what you shared, liked and didn’t like (gah, it happens) by emailing me at: email@example.com
But if you fancy finding out who you’re venting to then let me tell you I’m the one on the team that remembers the Spice Girls the first time round. I confidently predicted they’d be a one-hit wonder in the pages of Bliss magazine where I was deputy editor through the second half of the 90s. Having soundly killed any career ambitions in music journalism I’ve managed to keep myself in glow-boosting moisturisers and theatre tickets with a centuries-spanning career in journalism.
Yes, predating t’internet, when 'I’ll fax you' was grunted down a phone with a cord attached to it; when Glastonbury was still accessible by casually going under or over a flimsy fence; when gatecrashing a Foo Fighters aftershow party was easy-peasy-lemon-squeezy and tapping Dave Grohl on the shoulder was... oh sorry I like to ramble.
Originally born and bred in that there Welsh seaside town kindly given a new lease of life by Gavin & Stacey, I started out as a junior writer for the Girl Guides and eventually earned enough Brownie points to move on and have a blast as deputy editor of Bliss, New Woman and editor of People newspaper magazine. I was on the launch team of Look in 2007 - where I stuck around as deputy editor and acting editor for almost ten years - shaping a magazine and website at the forefront of body positivity, mental wellbeing and empowering features. More recently, I’ve been Closer executive editor, assistant editor at the Financial Times’s How To Spend It (yes thanks, no probs with that life skill) and now I’m making my inner fangirl’s dream come true by working on this agenda-setting brand, the one that inspired me to become a journalist when Marie Claire launched back in 1988.
I’m a theatre addict, lover of Marvel franchises, most hard cheeses, all types of trees, half-price Itsu, cats, Dr Who, cherry tomatoes, Curly-Wurly, cats, blueberries, cats, boiled eggs, cats, maxi dresses, cats, Adidas shelltops, cats and their kittens. I’ve never knowingly operated any household white goods and once served Ripples as a main course. And finally, always remember what the late great Nora Ephron said, ‘Everything is copy.’
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