Instagram is full of life hacks and #goals, but there is one particular hashtag redefining the idea of a home and inspiring a new generation of nomads
Words by Claire McCrory
With over six million tags #VANLIFE sees people sharing images of their kitted-out vans- think a VSCO version of ‘Pimp My Ride’.
There are also many YouTube channels dedicated to documenting the van lifestyle, one of the most notable is Jennelle Eliana, a twenty-year-old boasting nearly two million subscribers, despite having only posted her first video three months ago. Jennelle posts van tours and everyday life, such as the practicalities of showering whilst living in a van.
Although a house on wheels is not a foreign concept for Brits, with VW camper vans and caravans being a traditional summertime favourite for many- with 550,000 touring caravans in use in the UK. Moving a step beyond holiday home and taking up permanent residence in a converted van is becoming an ever-growing trend.
The Office of National Statistics suspects that half the UK workforce will be working remotely by 2020, so by that logic, it makes sense that one might choose the added flexibility that comes with #vanlife.
Simon Doran, 29 and Dee Barber, 28, from Hampshire hit headlines recently with their #VANLIFE . They spent £14,000 transforming a builder’s van into their home. They say living in the van full time saves them £900 a month and have subsequently started a business converting vans for other people. In fact, Simon claims he’ll never go back to a 9-5 job,’ I wouldn’t give up the freedom this gives us’.
In the age of ‘insta-envy’ some people are constantly inspired to break out of their daily routine online. Maybe the modern nomadic, #VANLIFE is the most practical way to get out of the rut of a daily routine, and get a few good Insta pics along the way.