The Hoxton Williamsburg just made Brooklyn even cooler

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  • Why go

    If you’re already a fan of The Hoxton brand – it already has open houses in London, Paris and Amsterdam and Portland – then be assured its newest addition, The Hoxton Williamsburg, which opened at the end of 2018, does not disappoint. Like its sister hotels, it reflects its location in the hippest way possible.

    Located in Brooklyn, on the site of a former Rosenwach water tank factory, the hotel features 175 rooms, three restaurants, a rooftop with incredible views of Manhattan, lively public spaces, and The Apartment – which hosts cultural events, highlighting the good and the great in each neighbourhood.

    The vibe

    In short, it’s the millennial’s dream. Think art deco-inspired pastels, brass finishing touches and plenty of Instagram-worthy tiles and art. So it won’t come as a surprise to find out that the public spaces were designed by Ennismore Design Studio in collaboration with Soho House.

    The hotel is situated on one of Brooklyn’s coolest streets, Wythe Avenue, home to hip restaurants, cafés and interior and vintage stores. As such, you can expect to find the neighbourhood’s cool crowd hanging out in the open spaces of The Hoxton, sipping lattes during the day, or enjoying artisanal cocktails and live performances at night.

    The rooms

    The 175 bedrooms are spread across three categories: Cosy, Cosy with a View, and Roomy. Guests opting for a view can choose from the Brooklyn view or the iconic Manhattan skyline and all come with King-size beds. As with the open spaces, brass details feature throughout, in contrast to raw concrete ceilings and mohair headboards in sage green, port and navy. 

    It’s all about the finishing touches though: local ceramics, books curated by local residents and bespoke bed linen created by local Brooklyn designer, Dusen Dusen. The icing on the cake: a daily ‘emergency’ breakfast bag delivered to your door, comprising of fresh juice, bircher muesli and fruit.

    The food

    Whilst the neighbourhood is full of amazing restaurants, the three on-site restaurants make it pretty hard for you to actually want to leave the premises. For American-inspired classics, try the main restaurant, Klein’s, while Backyard, the outdoor mezzanine restaurant, has a more relaxed offering. Finally, if you’re visiting in summer, head straight to the rooftop, where as well as unbeatable views of the Manhattan skyline, you can feast on lobster rolls, clam pie, and corn fritters, all to be washed down with the large selection of rosé wines.

    To book

    The Hoxton, Williamsburg, 97 Wythe Ave, Brooklyn, NY 11249. Double rooms from $159 (about £120), including a light breakfast bag.

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