Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Latest Issue
    • Marie Claire Masters
    • Autumn Winter 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    1. Life
    2. Relationships

    Group Dating: Is This The New Way To Find Love?

    The dating game can be nerve-wracking. How many times have you gone to meet a new bloke and wished you could bring a pal along for moral support? Well now you can. Thanks to new 'social clubs' which match up two groups of three friends online and bring them together away from the computer screen for a night out on the town.

    By Marie Claire
    Published 20 November 2013 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Group dating
    Group dating
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    The dating game can be nerve-wracking. How many times have you gone to meet a new bloke and wished you could bring a pal along for moral support? Well now you can. Thanks to new 'social clubs' which match up two groups of three friends online and bring them together away from the computer screen for a night out on the town.

    What? There are two new ‘clubs’ on the scene. Smeeters – started in Paris and launched in London in October – and Grouper, already running in 25 cities in North America and coming to the capital this month.

    Both sell themselves as an innovative way of expanding your social circle (and maybe finding love) without the pressure of one-on-one get-togethers or the hassle of online dating. As Kristen Badal, director of international operations at Grouper, puts it: 'We use online technology to bring our members offline and take conversations to where we think they belong - face to face in the real world.'

    How does it work? You sign up for free via Facebook, fill in a short application form and invite two friends to join. The clubs then use your group’s details to hand-match parties by age, interests, tastes, jobs and by their photos. Once everyone’s paid the £15 charge, they’ll organise your evening for you (the venue, any activities and covering the first round of drinks). Then they’ll give you the need-to-know details and get you together.

    Group dating

    Group dating

    Pros

    You may like
    • Louise O'Neill started dating at 39 -- here's what she learnt I Started Dating Again at 39. Here Are 21 Things I Learned About Men
    • AI relationships: Woman lying in bed at night, looking at her smartphone while seeking relationship advice from a chatbot. AI Knows All Our Relationship Problems. Is That an Issue?
    • Carrie Bradshaw and Mr Big standing outdoors in Sex and the City, a show that influenced what women expect from men in romantic relationships. “I Expected Men to Be Financial Providers, But Not Emotionally Safe”—What We Ask From Male Partners Has Changed, But Is It For Better or Worse?

    1. It takes away the awkwardness of conventional dating. With six of you chatting there’s no chance of the conversation drying up.

    2. It’s hassle-free. Unlike most online dating sites or meet-up groups, you don’t have to spend hours creating a profile, trawling through other people’s and weeding out weirdos. The clubs claim they do that for you (most applicants tend to be professional types in their 20s and 30s).

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    3. Ditto fretting about the choice of venue. Both promise they’ll send you somewhere they think is right for your party going on your application and where you can chat – expect bars rather than a club.

    4. You’ll meet actual new people. They’ll check if you have any mutual friends on Facebook before matching groups up.

    5. The unknown element is part of the fun. The only info Smeeters give you about your potential dates beforehand is two truths and a lie about each of the three friends in the group.

    What to read next
    • A woman running into the sunset on the beach "Soft Hermitting" Is Trending on TikTok—and Promises to Be the Antidote to Hustle Culture
    • The best things to do this September The Agenda: The New-Season Cultural Reset
    • Kirsten Dunst as Marie Antoinette surrounded by lavish luxury in Sofia Coppola’s film, illustrating why does nothing feel as good anymore. The Age of Underwhelm: Why Does Nothing Feel as Good as It Should?

    6. There could be some unexpected bonuses. Like the girl who went on a Grouper and landed a job in PR after staying in touch with one of her new acquaintances.

    7. You might find actual love. Grouper’s founder met his girlfriend of 18 months on an organsied night out and there have been a couple of engagements.

    Group dating

    Group dating

    Cons

    1. It could get competitive if you all fancy the same bloke.

    2. Your night is out of your hands. If you shy away from any sort of organised fun then perhaps a Smeeting or a Grouper aren’t for you. The idea of a group activity like bowling does sound suspiciously like a work team-bonding day.

    3. You might have different agendas; you’re looking for some new pals and the other group are after, erm, something else. Both clubs claim they ask people’s expectations before arranging dates but it’s inevitable people might have different ideas – particularly after a few drinks.

    4. It’s an urban thing. Both have plans to expand to other UK cities soon but at the moment Smeeters and Grouper are just in London.

    5. It’s still got the unpredictable online element. Bear in mind groups are matched on the information they have on their Facebook pages. As we all know sometimes profile pictures may not exactly reflect the reality…

    Verdict? We’re on the fence. This sort of curated night out isn’t going to be for everyone – and we reckon the chance of finding ‘the one’ is unlikely – but we’re all for meeting new people and discovering great places. Bring it on.

    Want to know more about online dating? We've picked out our 9 favourite sites...

    Marie Claire
    Social Links Navigation

    The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.

    Read more
    Louise O'Neill started dating at 39 -- here's what she learnt
    Relationships I Started Dating Again at 39. Here Are 21 Things I Learned About Men
    AI relationships: Woman lying in bed at night, looking at her smartphone while seeking relationship advice from a chatbot.
    Relationships AI Knows All Our Relationship Problems. Is That an Issue?
     
     
    Carrie Bradshaw and Mr Big standing outdoors in Sex and the City, a show that influenced what women expect from men in romantic relationships.
    Relationships “I Expected Men to Be Financial Providers, But Not Emotionally Safe”—What We Ask From Male Partners Has Changed, But Is It For Better or Worse?
    A woman running into the sunset on the beach
    Wellbeing "Soft Hermitting" Is Trending on TikTok—and Promises to Be the Antidote to Hustle Culture
     
     
    Latest in Relationships
    AI relationships: Woman lying in bed at night, looking at her smartphone while seeking relationship advice from a chatbot.
    Relationships AI Knows All Our Relationship Problems. Is That an Issue?
    Carrie Bradshaw and Mr Big standing outdoors in Sex and the City, a show that influenced what women expect from men in romantic relationships.
    Relationships “I Expected Men to Be Financial Providers, But Not Emotionally Safe”—What We Ask From Male Partners Has Changed, But Is It For Better or Worse?
     
     
    Abstract woman portrait in glitch style - stock photo
    Relationships His Girlfriend Died. Eight Years Later, An AI Version Of Her Replied
    Why We Hold Onto Things From Our Past: A Collection of Sentimental Keepsakes, Old Photographs and Letters
    Relationships Why Is It So Hard to Throw Away Things From Our Past?
     
     
    Latest in Features
    The best things to do this November
    Culture The Agenda: November Is Looking Good
    Oestrogen skincare
    Skincare Can Oestrogen Really Reverse Skin Ageing? MC Investigates Beauty’s Next Hormonal Frontier
     
     
    Grey Blending hair colour trend
    Hair Grey Blending Is Changing the Way We Colour Our Hair—Here’s Everything You Need to Know
    Chanel shirts
    Fashion How Much is Too Much to Spend on a Shirt?
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.