Style Up Your Home With Sainsbury’s Latest Coastal Home Collection

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  • If you dream of the simple, carefree style of a beach-hut hideout, you’re going to love Sainsbury’s new Coastal homeware collection

    This is a Marie Claire Advertorial.

    There’s a cool minimalist approach to coastal style in Sainsbury’s latest homeware collection. Think fresh off-whites, cool greys and soft blues as the capsule colours of this new trend for all things simple and natural.

    ‘Texture is key, from eye-catching bubbled glassware to wicker and rope-trimmed storage, laundered cotton cushions to driftwood-hued pottery. It’s relaxed, easy to live with and in a gentle, muted colour palette that reflects all the shades of the sea, from stormy steel to high-moon azure,’ says Andrew Tanner, design manager for home at Sainsbury’s.

    Pile grey cushions and seagull-motif throws over the back of your sofa or an armchair so you can snuggle up in style on chilly evenings. One of 2016’s hottest home accessories trends is elegantly tinted glassware – so stock up on tall bottle-shaped vases in varying sizes and place them in sunny spots to bounce light off crisp white walls and flooring.

    The coolest way to display your new glassware and favourite ceramics is on a chic wall cabinet – the only rule to follow is to stick to the muted colour scheme to evoke a feeling of the sea and, instead of cramming each shelf, leave space for each item to reveal its beauty. When it comes to side tables, opt for sleek and contemporary glass-topped designs to add to the sense of light and space – a key feature of this carefree coastal vibe.

    Don’t forget to finish with a few plants – but ‘less is more’, so keep the look clean and uncluttered. Natural light is central to this trend, so open the windows and let the sunshine warm things up while you kick back and enjoy the serenity of your refreshed space.

    The new Coastal homeware collection is available at selected Sainsbury’s stores from 21 February. To see more of the new collections and to find your nearest store, visit

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