Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Autumn Winter 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    1. Health and Fitness

    Women can spot 'cute' babies better than men

    Why women coo over babies more than men

    By Suzannah Ramsdale
    Published 22 January 2009 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Baby Cuteness, news, Marie Claire
    Baby Cuteness, news, Marie Claire
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Why women coo over babies more than men

    Women are much better at spotting a 'cute' baby than men, according to new research.

    Psychologists at St Andrews University found that young women were more able to distinguish a 'cute' baby by its chubby cheeks, big round eyes and button nose. 

    Women who had already gone through the menopause and men generally struggled to tell the difference.

    The researchers believe it's all down to a hormone produced during a woman's child-bearing years.

    Women on the pill, which artificially raises hormone levels, were also found to have heightened 'cuteness sensitivity'.

    'We found that young women between 19-26 and (women aged) 45-51 years were more sensitive to differences in infant cuteness than men aged 19-26 and 53-60 years,' said Doctor Reiner Sprengelmeyer.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    'Because average age at menopause is 51 years in the UK, these findings suggest the possible involvement of reproductive hormones in cuteness sensitivity.

    'We therefore compared cuteness discrimination in pre- and post-menopausal women of the same age alongside women taking and not taking oral contraceptives (progesterone and oestrogen).

    'Pre-menopausal women and young women taking oral contraceptives -- which raise hormone levels artificially -- were more sensitive to variations of cuteness than their respective comparison groups.'

    Further research is planned to explore whether cuteness sensitivity is a factor in post-natal depression.

    CLICK HERE FOR MORE HEALTH NEWS

    Suzannah Ramsdale
    Social Links Navigation
    Latest in Health and Fitness
    Health freelancer Ellie-Mae Hammond trying the new WHOOP Meridian
    Fitness I’m a First-Time WHOOP User—Here’s My Honest Review of Its New Jewellery-Inspired Band
    Health writer Ellie-Mae Hammond during her mobility classes
    Fitness I'm Fit, So Was Shocked to Learn My Mobility Was Putting Me at Injury Risk. How I Fixed It in 6 Weeks
     
     
    Health freelancer Georgia taking herself on solo creative dates: reading, writing and running
    Wellbeing I'm Happily Married, But I Swear by a Solo Date Every Week For Maintaining My Creativity and Wellbeing
    Health writer Anna Bartter trying a 10-minute daily reset
    Fitness This Simple Routine Is Vital If You Sit All Day—How a 10-Minute Afternoon Reset Changed My Body in a Week
     
     
    Latest in Features
    NEW YORK, NEW YORK - SEPTEMBER 10: Anne Hathaway attends Moncler Fifth Avenue Flagship Opening at 767 Fifth Avenue on September 10, 2026 in New York City. (Photo by The Hapa Blonde/GC Images)
    Life The “Hot Pregnancy” Era Is Supposedly Empowering. It Just Made Me Feel Worse...
    woman wearing shift dress navy top
    Shopping I Just Got Back From Milan—This Retro-Inspired Dress Is What Italian Women Wear to Look Polished
     
     
    Sienna Miller red jackets white jeans
    Fashion Sienna Miller's Easy Autumn Outfit Highlights How to Wear the Colour of the Season
    Health freelancer Ellie-Mae Hammond trying the new WHOOP Meridian
    Fitness I’m a First-Time WHOOP User—Here’s My Honest Review of Its New Jewellery-Inspired Band
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.