Instagramming Food Just Reached A Whole New Level

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  • Instagramming your gourmet burger is old news. Meet the new food artists.

    Food porn. It’s been filling up our Instagram feeds and making mouths water since 2012. But now our appetite for retro-looking burgers and elaborately photographed cocktails seems finally to be waning. Or at least it was until we stumbled across a new wave of food art.

    Instagramming food before eating it has become as commonplace as washing your hands before dinner. A Michelin-starred meal wasn’t worth having unless first you photographed it, filtered it, then shared it on Instagram and watched the likes roll in. Even non-posh food could induce some serious food envy with the help of a Hudson filter. But Instagramming regular food is over.

    Food art is the latest trend and it’s gone seriously luxe. So if you’re about to Instagram your lunchtime Pret sandwich, put the phone down. Imagine for a moment if Chanel made sausages, or if Louis Vuitton made toast. That’s exactly what Swedish photographer Linus Morales did for his latest portfolio, The FaboFood Project. With a background in advertising and fashion, Morales shows what might happen if fashion met food.

    Chanel Sausages

    Fendi Fish Fingers

    Gucci Ham

    Louis Vuitton Toast

    Designer food is one thing, but elsewhere, food artist Samantha Lee has become something of a viral sensation since she started sharing her quirky meals with her Instagram following of almost 567,000.

    Here’s some of her best bits…

    China-inspired ice cream

    Tribute to Maya Angelou

    Autumn in Paris

    So next time you get your phone out at the dinner table, make it count. No pressure. 

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