Instagramming Food Just Reached A Whole New Level

Instagramming your gourmet burger is old news. Meet the new food artists.

Linus Morales Fendi fish fingers
Linus Morales Chanel sausage
(Image credit: Linus Morales)

Instagramming your gourmet burger is old news. Meet the new food artists.

Food porn. It’s been filling up our Instagram feeds and making mouths water since 2012. But now our appetite for retro-looking burgers and elaborately photographed cocktails seems finally to be waning. Or at least it was until we stumbled across a new wave of food art.

Instagramming food before eating it has become as commonplace as washing your hands before dinner. A Michelin-starred meal wasn’t worth having unless first you photographed it, filtered it, then shared it on Instagram and watched the likes roll in. Even non-posh food could induce some serious food envy with the help of a Hudson filter. But Instagramming regular food is over.

Food art is the latest trend and it's gone seriously luxe. So if you're about to Instagram your lunchtime Pret sandwich, put the phone down. Imagine for a moment if Chanel made sausages, or if Louis Vuitton made toast. That’s exactly what Swedish photographer Linus Morales did for his latest portfolio, The FaboFood Project. With a background in advertising and fashion, Morales shows what might happen if fashion met food.

Chanel Sausages

Linus Morales Chanel sausage
(Image credit: Linus Morales)

Fendi Fish Fingers

Linus Morales Fendi fish fingers

Linus Morales Fendi fish fingers
(Image credit: Linus Morales)

Gucci Ham

Linus Morales Gucci chop

Linus Morales Gucci chop
(Image credit: Linus Morales)

Louis Vuitton Toast

Linus Morales LV toast

Linus Morales LV toast
(Image credit: Linus Morales)

Designer food is one thing, but elsewhere, food artist Samantha Lee has become something of a viral sensation since she started sharing her quirky meals with her Instagram following of almost 567,000.

Here’s some of her best bits...

China-inspired ice cream

Lee-samantha-Chinese-WarriorWeb.jpg

Lee-samantha-Chinese-WarriorWeb.jpg
(Image credit: Samantha Lee)

Tribute to Maya Angelou

Lee-Samantha-Maya-AngelouWeb.jpg

Lee-Samantha-Maya-AngelouWeb.jpg
(Image credit: Samantha Lee)

Autumn in Paris

Lee-Samantha-ParisWeb.jpg

Lee-Samantha-ParisWeb.jpg
(Image credit: Samantha Lee)

So next time you get your phone out at the dinner table, make it count. No pressure. 

Tracy Ramsden