Remember when Elle Woods said, ‘Whoever said orange was the new pink is seriously disturbed’. Well we could all well be more disturbed than you’d think, because everyone is wearing the zesty shade right now, and it’s never looked so cool.
Hues of tangerine and burnt orange were first spotted on the SS19 catwalk, from the likes of Loewe, Hermes (of course), Rejina Pyo, Fendi and Valentino, and it wasn’t long before we spotted it on the streets too.
But whilst touches of the trend were seen last season, it’s truly come into its own this summer, and for good reason: is there a shade that better defines summer?
Influencers such as Monikh and Hannah Crosskey have added a dose of Vitamin C to their wardrobes, picking satiny finishes that drape beautifully on the silhouette, whilst the likes of Blanca Miro have gone for more structured shirt dresses.
This trend looks particularly good on a tan, mixed in with white accessories, however there aren’t really any rules to it, and you’re more than welcome to mix different tones. Pumpkin, orange, carrot, whichever your vegetable or fruit preference, the choice is yours.
Shop my favourite orange pieces below.